Your Digital Marketing Coach with Neal Schaffer
As Your Digital Marketing Coach, I am on a mission to provide you marketing professionals, agencies, entrepreneurs, and business owners expert advice, both from myself as well as my expert guests, on how to leverage Digital First Marketing to grow your business, one episode at a time, This podcast will include advice on a broad range of topics all with the commonality of being related to digital marketing and having actionable takeaways for your business. Topics discussed will include digital marketing, social media marketing, content marketing, influencer marketing, search engine optimization (SEO), search engine marketing (SEM), blogging, podcasting, YouTube, video marketing, email marketing, marketing automation, artificial intelligence and Generative AI, as well as how to maximize digital marketing ROI from social media on sites like Facebook, Instagram, LinkedIn, Twitter, Pinterest, and TikTok.
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In this episode of the Your Digital Marketing Coach podcast, I’m joined by James Hipkin, author of Journey to Success: Digital Marketing for Small Business Owners. James brings decades of experience helping businesses build smarter, more effective websites — and more importantly, explains why websites are still the mos
In this episode of the Your Digital Marketing Coach podcast, I’m diving into one of the biggest changes to how we show up in Google search results—the AI overview box. If you’ve noticed a drop in your traffic, you’re not alone. These new AI summaries are changing how people click, what links they trust, and which brand
In today’s episode, we’re diving deep into a fresh way to look at AI—one that goes beyond writing content or summarizing documents. My guest, Stephen Lewis, a seasoned journalist and copywriter with decades of experience, shares how businesses can use AI not just as a helper, but as a full-blown strategic partner. We e
Monetizing Your Personal Brand in the Post-AI Era: Advanced Strategies for Modern Creators
Monetizing your personal brand isn"t just about brand deals anymore. With AI, content creators, entrepreneurs, and influencers now have powerful tools to uncover fresh income streams and build deeper connections with their audience. In this episode, I share advanced strategies pulled straight from my UCLA Extension cla
In this episode I talk with David Sidoni, the founder of HowToBuyAHome.com. David took his passion for educating first-time homebuyers and turned it into a digital-first brand and thriving business, built almost entirely from a podcast. This episode is full of lessons on niche marketing, the power of organic content, a
Are you spending time on the right things in your marketing? Or just doing more for the sake of it? In this episode, I’ll walk you through the simple but powerful quarterly audit I use to double down on what’s working and ditch what’s not. It’s helped me grow faster and save time—and it can do the same for you. Learn
