Your Digital Marketing Coach with Neal Schaffer
As Your Digital Marketing Coach, I am on a mission to provide you marketing professionals, agencies, entrepreneurs, and business owners expert advice, both from myself as well as my expert guests, on how to leverage Digital First Marketing to grow your business, one episode at a time, This podcast will include advice on a broad range of topics all with the commonality of being related to digital marketing and having actionable takeaways for your business. Topics discussed will include digital marketing, social media marketing, content marketing, influencer marketing, search engine optimization (SEO), search engine marketing (SEM), blogging, podcasting, YouTube, video marketing, email marketing, marketing automation, artificial intelligence and Generative AI, as well as how to maximize digital marketing ROI from social media on sites like Facebook, Instagram, LinkedIn, Twitter, Pinterest, and TikTok.
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AI Small Wins: How to Track Your Time and Automate What You Hate (Without Breaking the Bank)
Are you a small business owner feeling overwhelmed by AI? You"re not alone. While enterprise companies throw massive budgets at custom AI solutions, you"re wondering how to get started without breaking the bank or spending hours learning complex prompts. In this episode, I sit down with Phil Pallen, author of AI for Sm
The ChatGPT Context Revolution - How My Students Created Killer Content from Scratch in 30 Minutes
Most entrepreneurs are obsessing over the perfect AI prompt when they should be building systems instead. In this episode, I share the game-changing framework I taught at a workshop recently at Chapman University that helped students create compelling, targeted content in under 30 minutes. Discover why context beats pr
The 4-Post Strategy That Transforms Social Media Into a Lead Generation Machine While Saving You LOTS of Time!
Are you spending hours every week creating social media content with little to show for it? You"re not alone. The average business owner wastes over 3 hours weekly on social media that doesn"t generate leads or sales. In this game-changing episode, I sit down with Katie Brinkley, founder of Next Step Social and author
Most marketers treat YouTube like Facebook or LinkedIn - posting content and hoping to drive traffic back to their website. This approach fails because YouTube is fundamentally different. It"s a recommendation engine, not a traditional social platform. In this episode, you"ll learn why successful YouTube creators think
Ever wonder how someone goes from frustrated agency employee to building a trusted content empire? Derek from NapLab shares his remarkable journey of turning a terrible mattress shopping experience into a business that replaced his salary in just two months. In this episode, you"ll discover Derek"s "create what you wis
I Just Solved Marketing's Biggest Time-Waster (12 Curated Marketing Agency Directories)
Tired of spending hours researching agencies only to end up more confused than when you started? In this episode, I reveal my solution to one of marketing"s biggest time-wasters: finding the right agency partner. After years of getting asked "Neal, who would you recommend?" for everything from SEO to video production,
