Your Digital Marketing Coach with Neal Schaffer
As Your Digital Marketing Coach, I am on a mission to provide you marketing professionals, agencies, entrepreneurs, and business owners expert advice, both from myself as well as my expert guests, on how to leverage Digital First Marketing to grow your business, one episode at a time, This podcast will include advice on a broad range of topics all with the commonality of being related to digital marketing and having actionable takeaways for your business. Topics discussed will include digital marketing, social media marketing, content marketing, influencer marketing, search engine optimization (SEO), search engine marketing (SEM), blogging, podcasting, YouTube, video marketing, email marketing, marketing automation, artificial intelligence and Generative AI, as well as how to maximize digital marketing ROI from social media on sites like Facebook, Instagram, LinkedIn, Twitter, Pinterest, and TikTok.
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This episode explores the imperative shift from a digital-first mindset to an AI-first approach in marketing, emphasizing how to incorporate AI into internal processes for enhanced efficiency and creativity. Throughout, I discuss strategic alignment, process documentation, custom AI models, training with quality data,
Is AI Content Hurting Your Google Rankings? Insights from Originality.ai’s Jon Gillham
This episode dives into the pressing issue of AI"s role in content marketing and its implications for search engine rankings. We discuss the risks of over-reliance on AI while emphasizing the importance of maintaining quality, originality, and a human touch in content creation. • Exploring the balance between AI effic
This 400th episode of this podcast revolves around insights into 7 pivotal digital marketing themes that have emerged from the top 25 episodes of my recent 100 over the last 2 years. You will learn how to integrate essential aspects like artificial intelligence, content creation, branding, and influencer partnerships t
The Digital Marketing Success Cycle: A Smarter Way for Small Businesses to Grow with Dave Charest
Unlock the secrets of successful small business marketing with insights from Dave Charest, director of Small Business Success at Constant Contact. Discover how even small, impactful actions can create "wow experiences" that fuel word-of-mouth marketing and elevate your brand"s digital presence without emptying your wal
Marketing is essential to growing your business, but hiring the right support can be confusing. Should you work with a marketing agency, bring in a consultant, or hire a Fractional CMO? Each option has its pros and cons, and making the wrong choice could mean wasted budget and minimal results. In this episode, I break
Elevate your marketing strategy by understanding the transformative power of public relations. Michelle Garrett shares expert insights on integrating PR with marketing efforts, emphasizing collaboration, authenticity, and the importance of writing in crafting compelling narratives. • PR as a game changer for brand vis
