Your Digital Marketing Coach with Neal Schaffer
As Your Digital Marketing Coach, I am on a mission to provide you marketing professionals, agencies, entrepreneurs, and business owners expert advice, both from myself as well as my expert guests, on how to leverage Digital First Marketing to grow your business, one episode at a time, This podcast will include advice on a broad range of topics all with the commonality of being related to digital marketing and having actionable takeaways for your business. Topics discussed will include digital marketing, social media marketing, content marketing, influencer marketing, search engine optimization (SEO), search engine marketing (SEM), blogging, podcasting, YouTube, video marketing, email marketing, marketing automation, artificial intelligence and Generative AI, as well as how to maximize digital marketing ROI from social media on sites like Facebook, Instagram, LinkedIn, Twitter, Pinterest, and TikTok.
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In this episode of the Your Digital Marketing Coach podcast, we’re taking a deep dive into a platform that’s often overlooked in digital marketing — YouTube. With so much talk around LinkedIn, TikTok, and even AI-driven search, it’s easy to forget that YouTube is the second largest search engine and a massive opportuni
If you’re creating content without repurposing it, you’re leaving value — and reach — on the table. In this episode, I break down my complete framework for turning a single piece of long-form “anchor content” into over 50 separate pieces of content across social, blogs, newsletters, and video platforms. Content is your
In this episode, I sit down with Dr. Mary Beth McCabe, a university professor and co-author of one of the most widely used mobile marketing textbooks in the world. We dive deep into what it truly means to have a mobile-first mindset in your digital marketing. This isn"t just about having an app—it"s about how mobile im
In today"s episode of the Your Digital Marketing Coach podcast, I’m diving into something most people take for granted—the social media dashboard. You might still be using a tool built for posting links and photos, but today’s platforms demand more, especially with the rise of short-form video. This is a big deal, beca
Your website is your digital storefront — so are you tracking the right things to make sure it"s actually working for your business? In this episode of the Your Digital Marketing Coach podcast, I talk with analytics expert Philippa Gamse about what most marketers are missing when it comes to website data. Whether it"
Delegation 2.0: Scaling Content Creation with Generative AI + Freelancers for <$1K a Month
If you"re struggling to create enough content to grow your business, you"re not alone. Even after years of podcasting and blogging, I still face this challenge. That’s why this episode is all about showing you a real-world system to scale content without breaking the bank. You"ll learn how to use generative AI and trus
