Thinkers & Ideas

In How to Become Famous: Lost Einsteins, Forgotten Superstars, and How the Beatles Came to Be, Cass Sunstein reveals why some individuals become celebrities—and others don’t. Sunstein has long been at the forefront of behavioral economics. He is the Robert Walmsley University Professor at Harvard Law School and served

In The Ritual Effect: From Habit to Ritual, Harness the Surprising Power of Everyday Actions, Michael Norton explores how the little things we do can create big impact. Norton is the Harold M. Brierley Professor of Business Administration at Harvard Business School, where he also leads the unit for negotiation, organiz

In Survive, Reset, Thrive: Leading Breakthrough Growth Strategy in Volatile Times, Rebecca Homkes guides leaders on how to turn uncertainty into opportunity. Homkes teaches business strategy at the London Business School, is on the faculty of Duke Corporate Education, and consults major companies on strategy. She has d

At the BCG Henderson Institute, we aim to bring forward-looking leaders the ideas and inspirations that will shape their next game. To honor this mission—and celebrate the 100th episode of our Thinkers & Ideas podcast—we welcomed three leading futurists to discuss the evolution of business and society. Rita McGrath is

In Look Again: The Power of Noticing What Was Always There, Cass Sunstein, together with his co-author Tali Sharot, discusses the importance of reevaluating the familiar to discover new insights. Sunstein has long been at the forefront of behavioral economics. He is the Robert Walmsley University Professor at Harvard L

In Why We Die: The New Science of Ageing and the Quest for Immortality, Venki Ramakrishnan explores the current research on and prospects for human longevity. Ramakrishnan leads a group at the MRC Laboratory of Molecular Biology in Cambridge, England. For his research on the structure and function of ribosomes, he won