The Inside Story Podcast with April Adams Pertuis

Updated: 26 Mar 2025 • 227 episodes
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The INSIDE STORY takes you behind the curtain to bring you some of the biggest success stories of entrepreneurs, thought leaders, and change makers.... the men & women who have walked through fire and come out on the other side brighter. How did they get there? What were some of their biggest hurdles? Be ready to hear it all. We’ll also be discussing the power of Story along the way, and how you can harness the power of your own journey to propel forward into new heights and fulfillment. Host April Pertuis will take you on a Storytelling journey through her own stories, too! As a career-long journalist and storyteller, April understands the story that is hiding inside of you. You’ll discover unique storytelling tips and mechanics that will empower you to tell you story in a whole new way. This is the Podcast that tells the Inside Story of people & brands who are sharing their story in important and powerful ways. They aren’t mechanical or scripted. They are unabashedly authentic and real. And they are generating massive success & fulfillment as a result! As you’ll discover, this is what makes a “Lightbeamer” The goal of the Inside Story is to inspire you to think about your own story, and learn to share it so it can shine a light for others.

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Ever feel like creating content is way harder than it should be? Say hello to the TICS method—a ridiculously simple formula to keep your content fresh, engaging, and effective. TICS stands for Teach, Inspire, Connect, and Sell, the four pillars that make content creation a breeze. Whether you're writing emails, craftin

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Marketing today is more than just ads, funnels, and social media posts—it’s about connection. Storytelling is the secret weapon that turns passive audiences into engaged communities and customers into lifelong fans. By weaving authentic stories into your marketing, you create a brand that stands out, resonates, and ins

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What is the lifeblood of any thriving business? Messaging and visibility.   The right message attracts the right audience, and showing up boldly ensures they actually hear it. But too often, entrepreneurs struggle to clearly articulate what they do—and fear holds them back from putting themselves out there.   In this e

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In today’s digital age, having a strong online presence isn’t just optional—it’s essential. Your digital footprint is the content, stories, and expertise you share online that allow people to find and connect with you. Whether you’re an entrepreneur, speaker, author, or business owner, the way people discover and trust

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Public speaking is one of the most common fears, but what if there was a way to make it easier (and even fun)? Improv, the art of spontaneous storytelling, can help you become a more confident speaker by teaching you to think on your feet, embrace the unexpected, and trust yourself in the moment. Whether you’re standin

69 min
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Running a business is one thing, but running it with your sibling? That’s a whole different level! Sisters Krissy Chin and Claire VanBemmelen have built multiple businesses together, and through trial, error, and plenty of laughs, they’ve mastered the art of balancing family and entrepreneurship. Their secret? Playing

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