The Extraordinary Business Book Club

 'It's that place of, you know, because it's your business and your livelihood, having to say, "Come and buy my thing because I'm great. I'm great at it. Look at me, look at all these great things I can do for my clients." And oh my goodness, that's difficult.' Jenny Proctor is living proof that you don’t need to shout

'[And this is} the rationale and the motivation for the book. It's about, well, how do we spread this? How do we do some good with it? How do we improve the economy? How do we make businesses more effective?' David Falzani has spent decades building and growing businesses, and now, as a  Professor of Practice, helping

'The writing is joyful, more or less. It's painful, but it's also joyful. The marketing of it is much harder.' Dr Lucy Ryan's book Revolting Women touched a nerve worldwide: many women can relate all too well to the perfect storm of challenges facing midlife women at work, and everyone has an opinion on it. Which took

'The TLDR, the too-long-didn't-read of the whole thing, is that everybody's skimming. So we need to write in a way that makes it easy for skimmers if we want to achieve our goals as writers.' Todd Rogers has been using behavioural science for good for many years, from strengthening democracy to increasing student atten

'Ruthlessness exists on a continuum, caring exists on a continuum, and it's about being in the sweet spots of both of those, not overplaying either one, or underplaying either one.' Amy Walters Cohen is the author of Ruthlessly Caring: And Other Paradoxical Mindsets Leaders Need to Be Future Fit, which was named overal

'Mom, why don't you just write it like you talk to me?' When Laura Hamill set out to write a book about the subject she knew best - the subject she'd spent years researching in theory and practice - she naturally drew on all the studies, statistics and evidence she'd gathered together to support her argument.  Turns ou