The Extraordinary Business Book Club

'The research shows that it's stories that are the most powerful mobilizers of change.' What does 'story' mean to you? Zoe Arden asked that question of more than 100 people, beginning her research, as she encourages us all to begin our stories, by listening first.  Leaders have at their disposal more facts and data tha

 'When you read a book... it's like when you watch a TV show or go to the theatre; you don't think about all of the work that went in behind the scenes.' I don't know about you, but I couldn't claim any of the following distinctions before I turned 26: flying a spaceship, losing a million dollars, being fired by Simon

' This technology isn't going to go away. We need to figure out what role it has.' George Walkley is a legend in the publishing world. Over the last three decades, and particularly at Hachette, he has not only witnessed but helped shape the digital transformation of the industry, and these days he's focused on how publ

When we talk about writing business books, we usually focus on concepts, models, clarity, structure, impact. But alongside the head work is a whole invisible heap of emotional labour: behind every sentence lies a secret history of fear, doubt, frustration and occasionally joy. In this Best Bits episode, we're bringing

 'If you haven't diagnosed where the problem lies in the first place, how do you know which lever to pull?' If your idea of a rebrand is a new colour palette and an updated logo, think again.  Too often, superficial design changes don't just fail to deliver growth, they actively damage the brands they were intended to

 'That's all we've got as well in this age of AI… we have to put heart and soul into what we create.' When someone cheerfully tells you that when one door closes another door opens in the midst of the rawness of redundancy, you'd be forgiven for wanting to punch them. Eleanor Tweddell certainly did. But then she made a