The Email Marketing Show

Imagine this: You’re scrolling through your inbox, bombarded with emails trying to sell you something. Most get ignored. But then - bam! - one grabs your attention. It feels different. It feels trustworthy. Why? Because it leverages social proof in a way that doesn’t feel slimy or desperate. Social proof is the secret

Imagine if your audience couldn’t stop thinking about your offer. If they felt an emotional pull so strong, they craved it - like a favourite childhood dessert or the first thrilling rush of a rollercoaster ride. This is the power of Memory Craving: a psychological trigger that makes people deeply desire something beca

In the fast-paced world of online business, it’s easy to get stuck in the grind. For Karishma Maini, a performance elevation coach with clients across 15 countries, email marketing felt like an endless uphill battle. She was burnt out, spending hours crafting emails that didn’t deliver results, and feeling discouraged

How Can A Membership Site Owner with 1 Million Followers Turn Her Content Into Sales? It sounds like the dream: over 1 million followers across YouTube and Instagram, a treasure trove of high-value content, and a thriving multi-six-figure membership site. But for Emma Walker, a Barcelona-based entrepreneur and English

When it comes to making sales, the secret lies not just in what you sell but in how you position it. Whether you're a marketer, entrepreneur, or business owner, understanding why people buy can make or break your success. In this week's episode, we’ll uncover the three critical buyer triggers that influence decisions -

What if one tiny tweak could transform your email game and boost your business? Liz Wilcox, a self-proclaimed email marketing nerd and the mastermind behind a $600k membership program, discovered the power of one-word subject lines - and the results were extraordinary. In this article, we’ll dive into her bold strategy