The Dealer Playbook

Updated: 31 Oct 2024 • 627 episodes
www.thedealerplaybook.com

The car business is rapidly changing and modern car dealers are meeting the demand. Join Michael Cirillo on The Dealer Playbook podcast which features expert interviews, actionable advice, and insights that will help you create a thriving career and life within the retail automotive industry. 

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31 Oct 2024 • EN

When A.I. Gets Scary Good

Hey, DPB gang – buckle up for a spooky one because this episode is about to blow your mind. Ever felt like tech was moving so fast it was downright freaky? Well, I just stumbled onto something that left me feeling like my grandpa the first time he saw a cell phone. I’m talking about Google’s Notebook LM, an AI tool tha

23 min
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Hey DPB gang, buckle up because this episode is packed with insights that every dealer, GM, and car industry pro needs to hear. I’m sitting down with the one and only Todd Caputo—President of Todd Caputo Consulting and a guy who’s been in the trenches of this industry for decades. We dive deep into the state of the who

33 min
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What does it truly mean to build a legacy, and how do you balance that legacy with modern-day leadership challenges? Can tradition and innovation coexist in a way that fuels success? In this episode of The Dealer Playbook, I sit down with Ryan Rohrman, CEO of Rohrman Automotive Group, a third generation leader to unpac

42 min
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What’s the real secret to crushing it in F&I? Spoiler alert—it’s not about memorizing word tracks or spitting out product features. It’s about people. I sat down with my new friend, Dave Perriton, Regional Vice President at RoadVantage, to dive deep into one of the most misunderstood parts of the car-buying experience—

28 min
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Hey, dpb gang! In this episode, I’m discussing a topic that’s rarely on the surface of our minds but impacts every single part of the car business—vehicle logistics. I had the chance to sit down with Royce Neubauer, the brilliant founder of Auto Hauler Exchange, to uncover some real truths about how the logistics world

22 min
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You know those stories that start with, "I never thought in a million years I"d end up here?" That’s exactly how my conversation with Vinnie Moya kicks off, or as the world knows him—Vinnie the Car Guru. Now, let me tell you, this guy"s story is wild. We’re talking about a guy who went from trucking to top-performing a

31 min
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