The Dealer Playbook
The Dealer Playbook is the top-rated podcast for automotive professionals who want to dominate the retail industry. Hosted by Michael Cirillo, this show delivers expert interviews, proven strategies, and actionable insights to help you sell more cars, lead stronger teams, and grow thriving dealerships. Whether you work in sales, service, F&I, marketing, or management, you’ll gain the tools and confidence to excel in a rapidly evolving market. Join thousands of listeners every week who trust The Dealer Playbook as their go-to resource for career growth and dealership success. Subscribe now and unlock the secrets to staying ahead in the fast-paced world of retail automotive.
Show episodes
Tariffs. Chaos. Panic. The sky is falling! Or… is it? If you’ve been anywhere near the news lately, you’ve seen the headlines. “Tariffs are coming! Businesses are doomed!” And yeah, for a hot minute, it looked like we were in for a wild ride. But then—mid-recording, literally while the cameras were rolling—everything c
Ep. 645 - Authenticity Sells: Turn Real Stories into Profitable Ads, with Justin Friend
In this episode, my guest is Justin Friend, Senior VP at Dealers United; today, we’re going to talk about why social media is one of the most powerful yet underutilized tools for dealerships looking to sell more cars. Think about it. If a customer walks into your showroom and feels like they know your team before they
Today’s recap is comin’ at you straight from the iconic Sazerac House in New Orleans—a legendary spot where the ASOTU More Than Cars party went down last night. (If you missed it, let’s just say the energy was off the charts) But let’s talk about what went down on the trade show floor today because that’s where the ma
Day 1 of NADA unfolded in “interesting” circumstances. Delayed shipments, stranded attendees, and a city adjusting to unexpected weather could have derailed everything. But this industry proved once again that resilience is in its DNA. If Day 1 taught us anything, it’s this: We’re tougher than we give ourselves credit
In this episode, my guest is Elena Ciccotelli, founder of the EVs for Everyone Podcast, and we’re diving into one of the hottest topics in automotive right now "EVs" We dive into the heart of the EV debate, covering everything from the real challenges facing dealerships to the massive opportunities sitting right under
In this episode, I sit down with Kyle Disher, CEO of RevDojo, to peel back the layers on one of the most overlooked, yet game-changing aspects of the automotive industry: hiring, training, and accountability. Kyle"s seen it all—over a decade of dealership mystery shops, thousands of hires, and countless training sessio
