The Affiliate Guy with Matt McWilliams: Marketing Tips, Affiliate Management, & More

Updated: 02 Sep 2025 • 664 episodes
www.mattmcwilliams.com

The Affiliate Guy Podcast is your source for affiliate marketing news, tips, and strategies to take your online business to the next level. Learn how to boost your commissions, manage affiliate programs, and so much more. More information at theaffiliateguy.tv and mattmcwilliams.com.

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Big launches create big lessons…and a $5.7 million affiliate launch we ran was no exception. In this episode, we go behind the scenes of one of the biggest promotions we’ve ever run and share what worked, what didn’t, and what you can apply to your next campaign. You’ll learn how to deepen connections with your audienc

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Meet Jason and Cecilia Hilkey. They're not your typical online marketers. They don't sell courses on "how to get rich quick" or promise to teach you the "secrets of internet millions." They're just two parents in the parenting space who, until recently, had a modest email list of 3,000 people. Then they did something t

69 min
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Virtual summits are one of the easiest, highest-converting affiliate promos out there. They're free for your audience, packed with value, and loaded with backend commission potential. And the best part? You don’t even have to be a speaker to win big. In this episode, I’ll show you exactly how to promote virtual summits

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You got into affiliate management because you love it. You believe in what you're doing. You love seeing affiliates succeed. But right now? You're running on fumes. You've got 47 different things on your plate, affiliates texting you at all hours, and it feels like every day brings three new fires to put out. Sound fam

36 min
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There was pressure. There were problems. There were moments when it felt like everything might fall apart. But in the end, we pulled off a multi-million dollar affiliate launch that blew past expectations. In this episode, I’m sharing the real behind-the-scenes story—what we did right, where we nearly failed, and the p

64 min
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Recruiting affiliates isn’t rocket science...but it’s shockingly easy to screw up. There are five mistakes I see over and over again...and they can completely tank your results before you even get started. In this episode, I’m sharing the biggest recruiting missteps affiliate managers make… and how to avoid every singl

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