Novel Marketing

Are you feeling overwhelmed by the endless task of writing, publishing, and marketing your book? From deciding which software to use for writing to figuring out how to keep track of all the characters in your story, the choices can feel paralyzing, and the number of things that need to be done can be very overwhelming.

Your author platform is your ability to spread the word about your book. As an indie author, your platform is directly linked with how large your book launch can be. Bigger platforms lead to bigger launches. All else being equal, traditional publishers always prefer large-platform authors to authors with no platform. S

Is your website’s Contact page serving your readers and web visitors? In the past, authors simply shared their email addresses on their websites. But that opened the door to a flood of spam, which drowned out real messages from readers. Connecting with your readers is essential to building your readership, so you can’t

Choosing the right setting can supercharge your book sales. Some people read a book just for its setting. A good setting can lead to spin-off products like board games, art books, coloring books, calendars, comic books, and even movies. Setting not only turns people on to a story, but it also turns people off. Every au

Sometimes in marketing, it pays to zig when everyone else is zagging. In this digital age, when authors race to do everything online, it"s easy to forget the magic of face-to-face interactions. Personal connections can transform your relationship with your readers and fellow authors. A book festival is a fantastic way

As Yoda says, “Difficult to see the future is.” But difficult is not impossible. Causes have effects, and the more you have a sense of the rhythms of the past, the better you can sense the future. If it takes you two years to write a book, you owe it to yourself to ask, “What kinds of books will be popular in two years