Novel Marketing

Choosing the right setting can supercharge your book sales. Some people read a book just for its setting. A good setting can lead to spin-off products like board games, art books, coloring books, calendars, comic books, and even movies. Setting not only turns people on to a story, but it also turns people off. Every au

Sometimes in marketing, it pays to zig when everyone else is zagging. In this digital age, when authors race to do everything online, it"s easy to forget the magic of face-to-face interactions. Personal connections can transform your relationship with your readers and fellow authors. A book festival is a fantastic way

As Yoda says, “Difficult to see the future is.” But difficult is not impossible. Causes have effects, and the more you have a sense of the rhythms of the past, the better you can sense the future. If it takes you two years to write a book, you owe it to yourself to ask, “What kinds of books will be popular in two years

Has inflation eaten away at your book profits? Perhaps you want to start advertising and need some margin. Or maybe readers are not taking you seriously with your book"s current low price. You need to raise the price of your book, but how should you do it? Most authors raise prices quietly. One day, the price just goes

The last time I visited Barnes and Noble, I marveled at the comic book section. Western comic books only filled a couple of shelves, while around the corner, there was an entire aisle of manga comic books. I wondered, “Why is Eastern manga so much more popular than Western comic books from DC and Marvel?” As I investig

Reader magnets are like real magnets. Sometimes, they aren"t very magnetic, and other times, they"re so magnetic that we can rapidly grow an email list of tens of thousands of readers. A reader magnet is supposed to magnetically draw readers onto your list so that when you have a book to announce, lots of folks are rea