Novel Marketing

Well, this is embarrassing. After 12 years of teaching authors how to build better websites, I realized I’ve never covered the most important page on your site: your book page. Your book’s webpage isn’t just for selling your book anymore. It’s now key to showing up in Google search results and getting recommended by AI

The publishing industry is facing significant challenges. We just went through a major zeitgeist shift, and reader preferences radically changed. AI also showed up in a big way, so it should be no surprise that several traditional publishers are struggling to adapt. What happens to you and your book if your publisher g

You work hard to create content for your audience. But how do you get more mileage and reach out of each piece you create? One way is to adapt your content for another platform. I recently started adapting my podcast into a YouTube channel. But how do you do that? I learned the hard way how not to do it. To gain tracti

Have you been dreaming about publishing a book that actually sells? The hard truth is that most authors fail because they jump straight into writing. They spend months writing a book only to find out later they made a key mistake, and nobody wants to buy the book. I"ve helped thousands of authors go from blank page to

Have you ever followed popular marketing advice that worked wonders for someone else but completely fell flat for you? Or have you watched another author succeed with a strategy you were told would never work? That’s because book marketing isn’t one-size-fits-all. In this week’s episode, I talk with USA Today bestselli

Most authors are thinking about AI the wrong way. AI isn’t really a tool for writing books, but it’s quickly becoming the most powerful tool for selling them. Even if you’re not using LLMs like ChatGPT, Grok, Gemini, or Claude, your readers are. In fact, today, readers across the globe asked AI, “What book should I rea