New Books in Business, Management, and Marketing

The ethics of the company in a highly politicized time. Businesses are increasingly social actors. They fund political campaigns, take stances on social issues, and wave the flags of identity groups. As a highly polarized public demands political alignment from the businesses where they spend their money, what's a comp

Inside the Competitor's Mindset: How to Predict Their Next Move and Position Yourself for Success (MIT Press, 2023) offers a roadmap to help leaders predict, understand, and react to their competitors’ moves. It is a valuable tool to help companies stay ahead of their competitors when the competition is intensifying. T

Commercial art is more than just mass-produced publicity; it constructs social and political ideologies that impact the public’s everyday life. In The Fine Art of Persuasion: Corporate Advertising Design, Nation, and Empire in Modern Japan (Duke University Press, 2025), Gennifer Weisenfeld examines the evolution of Jap

Alibaba. Tencent. JD. Pinduoduo. Run down the list of China’s most valuable companies and you’ll find, for the most part, that they’re all e-commerce companies—or at least facilitate e-commerce. The sector created giants: Alibaba grew from just 5.5 billion renminbi of revenue in 2010 to 280 billion last year. But how d

A tech insider explains how capitalism and software development make for such a dangerous mix. Software was supposed to radically improve society. Outdated mechanical systems would be easily replaced; programs like PowerPoint would make information flow more freely; social media platforms like Facebook would bring peop

A fascinating exploration of how algorithms penetrate the most intimate aspects of our psychology—from the pioneering expert on psychological targeting. There are more pieces of digital data than there are stars in the universe. This data helps us monitor our planet, decipher our genetic code, and take a deep dive into