New Books in Business, Management, and Marketing

Based on extensive research into weekly rural publishers and rural readers, Reviving Rural News: Transforming the Business Model of Community Journalism in the US and Beyond (Routledge, 2024) outlines a mode of practice by which small publications can stay financially sound and combat the rise of "news deserts." This b

The COVID-19 pandemic forced an unprecedented experiment that reshaped white-collar work and turned remote work into a kind of new normal. Now comes the hard part. Many employees want to continue that normal and keep working remotely, and most at least want the ability to work occasionally from home. But for employers,

On this episode of "Practical History," I talk with Charles Halvorson, a history PhD, author, and business strategist. With experience that spans work at the boutique cultural consultancy Gemic and the global strategy firm Accenture (where he is currently helping accelerate the energy transition with utilities and othe

In their bestselling book Merchants of Doubt, Naomi Oreskes and Erik M. Conway revealed the origins of climate change denial. Now, in The Big Myth: How American Business Taught Us to Loathe Government and Love the Free Market (Bloomsbury. 2023), they unfold the truth about another disastrous dogma: the “magic of the ma

Rachel S. Gross's Shopping All the Ways to the Woods (Yale University Press, 2024) tells the fascinating history of the profitable paradox of the American outdoor experience: visiting nature first requires shopping No escape to nature is complete without a trip to an outdoor recreational store or a browse through onlin

Through a variety of archival documents, artefacts, illustrations, and references to primary and secondary literature, On the Job: A History of American Work Uniforms (Bloomsbury, 2024) by Dr. Heather Akou explores the changing styles, business practices, and lived experiences of the people who make, sell, and wear ser