Leveling Up with Eric Siu
Leveling Up is a weekly interview series with entrepreneurs and marketers on the latest in business and marketing. Learn actionable strategies & tactics on how you can make your business grow and mistakes to avoid during your journey. Learn from individuals who have founded billion dollar companies to best-selling authors. Entrepreneur and host Eric Siu also shares insights and learnings along the way.
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You don’t need 4 years—just this. In this breakdown, I walk you through the essentials every marketer must master today. We dive into the core of marketing, how to truly get into your customer’s head, build offers they can’t resist, and why storytelling and positioning still reign supreme. Plus, I’ll show you how AI is
Most people underestimate how far genuine relationships can take them. I share lessons from a private marketing event that’s driven over $6.3 billion in revenue, and why real networking starts with giving first. I talk about the ups and downs of hosting these events, how being a connector creates long-term value, and w
AI is rewriting the rules of business—faster than most people realize. In this talk I had at the YPO Global Marketing Summit, I break down how AI is enabling leaner teams to drive real revenue, shift business models, and operate at scale. I share frameworks for implementation, how SEO is evolving into search everywhere
In this episode, I break down the AI tools that are actually moving the needle for businesses right now. I cover everything from the strategy power of ChatGPT 4.0 to lesser-known tools like Lllama that offer serious cost advantages. Whether you’re looking for better insights, coding leverage, or operational efficiency,
A winning marketing strategy starts with the right foundation. In this video, I break down how to build a solid marketing strategy by diving deep into research, knowing your audience, and sizing up your competition. We cover picking the right marketing channels, then focus on smart content creation and distribution. Th
SEO is evolving fast—and if you're still only thinking Google, you're already behind. In this episode, I break down why long tail keywords matter more than ever, how AI is changing the SEO game, and why adapting across platforms is the only way to stay ahead. The future belongs to those who move fast and stay flexible.
