Scaling Expertise
Unlock the power of your expertise and learn how to scale your business while safeguarding what matters most. Hosted by Erin Austin, a seasoned lawyer with over 25 years of experience advising global corporations like Warner Brothers and MGM, Scaling Expertise delves into the practical strategies and insights that today’s top coaches, consultants, and B2B professionals are using to create thriving, scalable businesses. Each episode uncovers how exceptional leaders bridge the gap between delivering value to their clients and securing their intellectual property. We tackle the often-overlooked challenges of protecting your ideas, ensuring that your hard work benefits you—not someone else. Join us as Erin interviews inspiring leaders in Leadership & Development, Coaching, and Consulting who have navigated these challenges. You’ll gain actionable insights into safeguarding your IP, leveraging contracts effectively, and building sustainable growth for the long term. Whether you're a seasoned professional looking to scale or just beginning your journey, Scaling Expertise is your guide to transforming your business while protecting your most valuable assets. Scaling Expertise is sponsored by Think Beyond IP, a strategic legal advisory firm that helps expertise-based businesses create, protect and leverage intellectual property to grow sustainably and build a business that will be ready to sell when the founder is ready to exit. SIGN UP FOR OUR WEEKLY NEWSLETTER: thinkbeyondip.com/newsletter
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What if your most valuable asset isn’t your time, but your unique way of thinking? In this episode of Scaling Expertise, I chat with business strategist and OG podcaster Jason Van Orden to talk about building a business that scales beyond your hours and your inbox. Jason has been turning ideas into scalable assets sinc
What if the biggest thing holding your business back… is you? In this episode of Scaling Expertise, I sit down with Jill James, founder of The Jill James, a fractional COO firm that helps expert founders scale without burning out or staying stuck in operator mode. Jill built her firm by asking one powerful question: “H
E112: Becoming Your Next-Level Self: Smarter Growth Strategies for Consultants with Jessica Fearnley
What if scaling your consulting business wasn’t just about making more money—but about making it work for you? In this episode of Scaling Expertise, I am joined by Jessica Fearnley, a business consultant and expert in sustainable growth strategies, to discuss the real challenges consultants face when scaling their busi
E111: The Expert-preneur’s Guide to Growth: Leveraging IP & Smart Delegation with Maiko Sakai
In this episode of Scaling Expertise, I sit down with business growth strategist Maiko Sakai to dive into the key strategies expert-preneurs need to scale their businesses sustainably. Maiko shares her insights on finding the right balance with delegation—avoiding both hesitation and premature delegation—while emphasiz
E110: The Secret to Sustainable Business Growth: Sales Strategies with Anjel B. Hartwell
In this episode of Scaling Expertise, I am joined by Anjel B. Hartwell, a seasoned business development strategist, to uncover the secrets of sustainable growth through authentic sales and relationship-building. Anjel shares her journey from corporate sales to helping businesses scale through strategic partnerships and
In this episode of Scaling Expertise, I sit down with business coach and consultant Liz Wolfe to dive into the mindset and strategies essential for scaling a business. Liz shares powerful insights on overcoming business roadblocks, understanding value and profit, and optimizing resources for sustainable growth. She als