Scaling Expertise
Unlock the power of your expertise and learn how to scale your business while safeguarding what matters most. Hosted by Erin Austin, a seasoned lawyer with over 25 years of experience advising global corporations like Warner Brothers and MGM, Scaling Expertise delves into the practical strategies and insights that today’s top coaches, consultants, and B2B professionals are using to create thriving, scalable businesses. Each episode uncovers how exceptional leaders bridge the gap between delivering value to their clients and securing their intellectual property. We tackle the often-overlooked challenges of protecting your ideas, ensuring that your hard work benefits you—not someone else. Join us as Erin interviews inspiring leaders in Leadership & Development, Coaching, and Consulting who have navigated these challenges. You’ll gain actionable insights into safeguarding your IP, leveraging contracts effectively, and building sustainable growth for the long term. Whether you're a seasoned professional looking to scale or just beginning your journey, Scaling Expertise is your guide to transforming your business while protecting your most valuable assets. Scaling Expertise is sponsored by Think Beyond IP, a strategic legal advisory firm that helps expertise-based businesses create, protect and leverage intellectual property to grow sustainably and build a business that will be ready to sell when the founder is ready to exit. SIGN UP FOR OUR WEEKLY NEWSLETTER: thinkbeyondip.com/newsletter
Show episodes
What happens when an ending is really a beginning? After 120 episodes and three incredible years, I’ve been reflecting on the journey from Hourly to Exit to Scaling Expertise—and how this show has become a trusted resource for protecting and scaling expertise. In this final episode, I share my gratitude for you—the lis
What happens when your brand outgrows you? Negotiation expert Alex Carter joins Erin Austin to share how she evolved from a one-woman powerhouse to the Ask For More Group expanding her impact while protecting her intellectual property. From hitting the limits of her own time to realizing “me, me, me” isn’t sustainable,
What if your business could run and sell, all while you sleep? Systems expert Kronda Adair joins Erin to break down how service providers can stop leaking time and money by automating wisely. Learn why your email list is gold, how to keep your audience warm, and the real ROI of documenting your processes. Are you the b
E117: Legal Missteps and Scalable Growth: Patrice Davis on the Importance of Owning What You Create
"I was so excited to get the contract—I didn’t read the fine print." Sound familiar? In this episode, Patrice Davis, founder of Grants Works, shares the painful but powerful lesson she learned about intellectual property when a contract misstep led to a cease-and-desist letter and thousands of dollars in losses. Patric
E116: Sustainable Scaling: Growing Your Business Without Sacrificing Your Wellbeing with Jillian Dolberry
In this episode of Scaling Expertise, I sit down with Jillian Dolberry, team and systems strategist and founder of Jillian Dolberry HQ, to talk about what it really takes to scale a business with integrity. Jillian shares why values are the compass for sustainable growth — and how mindset can either fuel or stifle your
E115: What Are You Willing to Do to Stop Playing Small in Business With Gill Moakes
What are you willing to do to stop playing small? That’s the provocative question Gill Moakes asked herself—and it completely changed the trajectory of her coaching business. In this episode of Scaling Expertise, I welcome Gill to talk about what it really takes to grow a coaching practice into a business that makes re
