Best Hour of Their Day | Podcast

Raising rates in a CrossFit gym is rarely just a financial decision—especially with multiple owners involved. In this episode, Jason Ackerman works with Tommy Wilkinson of CrossFit Type 44 to walk through a real conversation about raising rates while navigating partnerships, leadership, and long-term sustainability. --

We confront the 'Inclusivity Illusion', which is the dangerous assumption that simply believing 'CrossFit is for anybody' makes your gym accessible. Alec Zirkenbach explains why most affiliates are failing adaptive athletes by default, and gives you the actionable steps to turn your passive inclusivity into actual prep

Join Jason Fernandez and Christian Genson as they break down why rising operational costs and inflation mean your current CrossFit pricing model guarantees you will make less money in 2026. You’ll learn how to reverse engineer your revenue goals and apply the "7-7-7" strategy to protect your profit margins without chas

Chase Ingraham joins Todd and Kristin on Coach Development Live to break down what the CrossFit Open can mean inside an affiliate and why it still matters for coaches and members. They’ll share practical ways to run the Open well and use friendly competition to build excitement, confidence, and community in a positive

Sometimes the best business advice is simply knowing exactly what to avoid at all costs. Ackerman and Fern lay out the ultimate blueprint for running a terrible CrossFit box, admitting that they are personally guilty of committing almost every disaster on the list. -- Ready to grow your box, increase profit, and make a

David Osorio has been running CrossFit South Brooklyn for 18 years, growing it into an 800+ member powerhouse without ads, funnels, or high-pressure sales. In this episode, he and Jason Ackerman break down the systems, culture, programming, and leadership decisions that built one of the most iconic affiliates in the wo