Seth Godin – Bryan Elliott

The world"s largest hotel chains spend billions on marketing, yet if you closed your eyes inside their rooms, you couldn"t tell them apart. Meanwhile, a $200 sneaker company can instantly make you feel something about who you are and what you stand for. Why? Marketing legend Seth Godin reveals it comes down to the diff

Few names carry the weight of Seth Godin when it comes to modern marketing. With over 20 bestsellers, including Purple Cow, Tribes, Linchpin and This is Marketing, Godin has reshaped how businesses connect with their audience.  Known for his emphasis on permission marketing—engaging customers through trust and relevanc

Hi everyone, welcome to another episode of the show, I’m your host, Bryan Elliott. I just wanted to take a moment to thank all of you for listening and helping to make this show what it is. We’ve had a rush of new fans and followers and I couldn’t be more excited to be on this journey with you. Behind the Brand started

What can I say about Seth Godin that hasn’t already been said. Seth literally created and defined the term, “Work that matters” and this philosophy has become a North Star for me to aspire to in my own work. He’s also helped me see Purple Cows; lead a Tribe; become a Linchpin; cross over Dips; Poke more Boxes; Not Fly

Host Bryan Elliott asks bestselling author Seth Godin about his process of how to remain creative in this clip from the full-length episode of The Practice.  Join our VIP List Want to get a short note from me each week with what I"ve learned from interviewing some of the smartest people in the world? It’s the best insp

This interview has millions of views on Youtube but since it was EP #1 when I launched the podcast, let"s just say a lot fewer people have listened to this on the audio podcast here. For that reason I"m republishing this classic! Marketing is often a misunderstood concept often viewed as simply creating demand and driv