Minter Dial – Mark Schaefer

Mark Schaefer, marketing expert and author, joins me to discuss his latest book "Audacious: How Humans Win in an AI Marketing World." We explore the importance of breaking bad rules for good reasons in marketing, the power of word-of-mouth, and the need for brands to create meaningful experiences. Mark challenges conve

Mark Schaefer is a globally recognized keynote speaker, educator, business consultant, and multiple time bestselling author. His blog {grow} is perennially considered as one of the top marketing blogs in the world. His latest book is "Belonging to the Brand: Why Community is the Last Great Marketing Strategy," which ex

Minter Dialogue Episode #413 Mark Schaefer is a globally-recognized keynote speaker, educator, business consultant, and author. His blog {grow} is perennially considered as one of the top marketing blogs in the world. His latest (9th) book is a keeper: "Cumulative Advantage: How to Build Momentum for your Ideas, Busine

Minter Dialogue Episode #162 — This interview is with Mark Schaefer, the globally recognized author, educator and speaker on marketing strategy. Author of 5 best-selling marketing books, including the Tao of Twitter, Return on Influence and, this year, Content Code, Mark also co-hosts with Tom Webster a fabulous and un