Eric Holtzclaw – Jasravee Kaur Chandra
Eric Holtzclaw is a marketer and coach / mentor. Jasravee Kaur Chandra is a consultant and an interview host. We found 1 podcast interview connecting Eric Holtzclaw and Jasravee Kaur Chandra.
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Episodes with Eric Holtzclaw & Jasravee Kaur Chandra
Jasravee Kaur Chandra
&
Eric Holtzclaw
•
17 Oct 2023
• EN
Ep 113 : Eric Holtzclaw on Marketing Effectiveness: Laddering, Content, Lead vs Demand Generation
What is the concept of Laddering and the 5 Whys ? How does one craft content that converts?Please explain with a case study or example. In an AI-driven era, how does content marketing need to evolve? How does one make content authentic, engaging, and relatable to engage both robots and humans? B2B Marketing: What is t