Michael Luca's Interviews
Peter Lorentzen
&
Michael Luca
•
16 Feb 2022
• EN
Michael Luca and Max H. Bazerman, "The Power of Experiments: Decision Making in a Data-Driven World" (MIT Press, 2021)
Have you logged into Facebook recently? Searched for something on Google? Chosen a movie on Netflix? If so, you've probably been an unwitting participant in a variety of experiments—also known as randomized controlled trials—designed to test the impact of different online experiences. Once an esoteric tool for academic
Shout-outs
Add shout-out