The Price and Value Journey

Updated: 01 Oct 2025 • 149 episodes
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Business RadioX® is amplifying the voice of business by sharing unscripted conversations from local business leaders serving their market, their community, and their profession.

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Larry Levine on Selling in a Post-Trust World (The Price and Value Journey, Episode 149) Trust is in short supply. Clients today are more skeptical than ever, which makes trust the real differentiator for professional service providers. In this episode of The Price and Value Journey, host John Ray welcomes Larry Levine

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Alastair McDermott 24 Sep 2025 • EN

Use AI, Stay Human with Alastair McDermott

Use AI, Stay Human with Alastair McDermott (The Price and Value Journey, Episode 148) AI is changing how expert-service professionals work, but it does not change what clients ultimately value. In this episode of The Price and Value Journey, host John Ray welcomes consultant, strategist, and author Alastair McDermott t

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AI, Value, and Pricing with Mark Stiving, Impact Pricing (The Price and Value Journey, Episode 147) There’s a lot of noise on AI, but what are the practical implications it holds for those of us offering expertise? In this episode of The Price and Value Journey, Dr. Mark Stiving, founder of Impact Pricing, joins host [

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Lee Ellis on Leading with Honor in Business (The Price and Value Journey, Episode 146) What does leadership forged in the crucible of a POW camp teach us about running a professional services firm today? Retired Air Force Colonel Lee Ellis knows the answer firsthand. Captured in Vietnam and held for over five years at

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How to Publish a Book and Build Authority with Angela DeCaires (The Price and Value Journey, Episode 145) For many professional service providers, writing a book is more than just a dream. Becoming the author of a well-crafted book is one of the most effective ways to establish authority, strengthen client trust, and c

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Richard W. Smith on Moving from Price Taker to Price Setter (The Price and Value Journey, Episode 144) In this episode of The Price and Value Journey with host John Ray, Richard W. Smith explains how professional service providers can stop undervaluing themselves and make the shift from being price takers to price sett

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