The Know Like & Trust Show with Britney Gardner: Authentic Automated Marketing

Questions and Answers for Building Your Know, Like & Trust Factor Through PR 1. How does Dina Behrman define PR and how does she convey its relevance to solo entrepreneurs and small business owners? She defines PR as leveraging other people’s platforms to share one’s story and expertise. She conveys its relevance to so

Repurposing Short-Form Content Into Long-Form Content Hey there, fellow service providers! A few weeks ago, I promised to discuss a slightly unconventional topic – transforming a library of short-form content into long-form pieces. While I usually focus on repurposing long-form content into shorter formats, this questi

How To Create More Time For Your Life Without Compromising Your Business Your business should support your life, not the other way around. I’ve been spending quite a bit of time on non-content-related activities lately, like painting and gardening. I’m exploring acrylics, oil pastels, and mixed media on canvas, and I’m

Before I delve into this topic, let me say that I’ve discussed authority content before – three years ago, to be precise. And while I still stand by that episode on crafting an authority opinion, I believe it’s time to add to it. So let’s dive into building authority opinions, why we create them, and ... Read more The

Ah, Random Acts of Content – or as it’s commonly known, Spray and Pray Posting. I’ve spent a fair amount of time discussing the absolute and utter perils of this approach–and this article won’t be a flip on that. In fact, the first pillar of the Uncommon Content framework emphasizes mapping out your content, which ...

Embracing Your ”Special Sauce”: Becoming a Category of One Are you tired of blending in with the crowd and ready to stand out in your own unique way? In a world filled with sameness, being a category of one allows you to carve your own niche and highlight the qualities that make you truly special. ... Read more The pos