The B2B Marketing & Sales Podcast
A podcast for B2B marketing and salespeople. Hosted by THE Dave Loomis, author of "Marketing is Everything We Do," and Steve Miller, aka Kelly's Dad and author of UNCOPYABLE: How to Create an Unfair Advantage Over Your Competition," they share real, implementable advice for attracting, converting, and keeping high-quality clients, and clearly separating you from the competition. Whether you're a startup or an established business, learn the most effective online and offline tools, killer branding tactics, lead generation and customer retention tactics that work today. Send your questions to podcast@theadventure.com. Connect with Dave and Steve: https://www.linkedin.com/in/steveamiller/ https://www.linkedin.com/in/davidloomis/
Show episodes
Ending on a high note: Why we're breaking up with our podcast (but not with each other)
In this episode of the B2B Marketing and Sales Podcast, co-hosts Steve Miller and David Mayo Loomis announce the end of their successful podcast. They reflect on their achievements, including reaching the top 10% of podcast downloads worldwide. The discussion also introduces Dave"s new concept, "Customer Outsight," whi
From Lemonade Stands to Business Success: Entrepreneurial Ventures and Lessons Learned
In the penultimate episode of the B2B Marketing and Sales podcast, Steve Allen Miller, David Mayo Loomis, Michelle Jones, and Kay Miller discuss their upcoming projects and reflect on past episodes. Topics include the future of B2B sales and marketing, the importance of listening in sales, and the potential of AI in ma
Building a Strong Brand Promise: The Role of Recognition in Customer Decision-Making
Dave and Steve discuss the importance of a powerful brand promise and its impact on customer behavior. They emphasize that your branding promise goes beyond just awareness, it involves understanding the uniqueness of your company and its products. They conclude that brand recognition influences customer behavior, with
In this podcast episode, Steve and Dave discuss the Japanese concept of "ikigai" and its application to personal and business goals. They explore the idea of finding fulfillment and success at the intersection of passion, skills, economic viability, and making a positive impact. They also delve into the importance of q
Creating a revenue-generating website: The key to attracting and converting customers
In this podcast episode, Steve Miller hosts Tom Malesic, a serial entrepreneur and founder of EZ Solution and EZ Marketing. The discussion centers around the importance of a company"s website in generating leads and revenue. The conversation also covers the evolution of SEO tactics, the role of AI in website building,
In this podcast episode, Steve Miller and David Mayo Loomis discuss the role of influencer marketing in the B2B sector. They highlight that influencer marketing, traditionally associated with B2C, has always existed in B2B in forms such as lead users and keystone accounts. They discuss the rise of individual influencer