Women of Influence by SheSpeaks
Join us each week on the Women of Influence podcast, hosted by Aliza Freud and presented by SheSpeaks. Each week, Aliza sits down with trailblazing women from various fields—business leaders, social media influencers, authors, speakers, entrepreneurs, and thought leaders—who are using their platforms to create meaningful impact. Discover how these women harness their influence to inspire, motivate, and drive change, and gain actionable insights you can apply to your own life!
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Rikki Marler, Vice President of Client Development at Pēq, joins Women of Influence to share how she helps brands move beyond surface-level metrics to understand the true incremental impact of their campaigns. With a background in shopper marketing and lessons learned from early mentors, Rikki talks about why today’s m
Ad fraud and data privacy are changing the way advertisers and consumers interact. In this episode of Women of Influence, Nina Talcott, Director of Research Communications and Media Engagement at Pixalate, explains how fraud drains billions from the industry, what new privacy laws mean for consumers, and why transparen
Retail media is rewriting the rules of marketing, and Cyndi Loza is here to break it all down. As Senior Editor at Path to Purchase Institute, she shares what brands need to know about AI, shopper behavior, and why in-store still matters more than you think. Cyndi also reflects on her journalism roots, defining influen
Diane Schwartz, CEO of Ragan Communications, breaks down one of the year’s most viral PR moments—the Coldplay concert “Crisis Cam”—and shares what brands should do when leadership missteps play out in public. She also reflects on becoming Ragan’s first female CEO, why internal communications is more important than ever
OLLY"s presence in-store is powerful. It"s digital strategy? Even more so—and Jennifer Peters is making it all click. As Director of DTC, Martech, + Digital Compliance at OLLY, Jennifer Peters is helping one of the most recognizable wellness brands deepen its relationship with consumers—both online and off. In this ep
In this episode, we’re joined by Amberle Thompson, Senior Sales Director for Walmart and Sam’s Club at The Heineken Company, overseeing a team that helps ensure products make it to shelves across the country. Amberle shares her journey into the CPG and alcohol industry, demystifies how distribution works in the U.S., a
