
Product Mastery Now for Product Managers, Leaders, and Innovators
Welcome to Product Mastery Now, where you learn the 7 knowledge areas for product mastery. We teach product managers, leaders, and innovators the product management practices that elevate your influence and create products your customers love as you move toward product mastery. To see all seven areas go to https://productmasterynow.com. Hosted by Chad McAllister, PhD, product management professor and practitioner.
Show episodes

549: Mastering product innovation, based on 60 years of design insights – with Scot & Walter Herbst
A product management methodology that guarantees market success Watch on YouTube TLDR This episode is a deep dive...

548: Building a culture of fearless product innovation at Snap-On Tools – with Ben Brenton, PhD
How Snap-On puts customers at the center of product management Watch on YouTube TLDR In this episode, Ben...

547: Why product leaders need to understand the hoshin kanri framework – with Mark Reich
Vertical and horizontal alignment in product management Watch on YouTube TLDR In this episode of Product Mastery Now,...

546: Strategic foresight gives product managers a competitive edge – with Jod Kaftan
How product managers can see around corners Watch on YouTube TLDR In this episode of Product Mastery Now,...

545: A product management case study on unlocking customer insights – with Kristyn Corrigan
How PDMA used VOC research to drive innovation Watch on YouTube TLDR In this episode, Kristyn Corrigan shares...
A product manager’s journey to Product VP Watch on YouTube TLDR In this episode, I talk with Adam...