Measure Success Podcast
This is the Measure Success Podcast, which features top leaders on how they measure success in their business and life. We talk with CEOs, entrepreneurs, authors, and extraordinary high achievers. The host, Carl J. Cox, is the CEO of 40 Strategy. 40 Strategy guides leaders to take their organization to the next level by designing world-class strategic plans and keeping them accountable to get it done. Go to 40strategy.com to learn more. As an entrepreneur and executive, Carl has been with 7 different companies that have grown from 2x to 7x. Carl is the author of Lost at CEO, An Entrepreneur's Guide to Strategy. This book reached #1 Amazon bestseller in 12 separate categories at launch, and a must-read for entrepreneurs and leaders.
Show episodes
In this week’s episode of the Measure Success Podcast, I sit down with Richard Dunbar, CEO of Bottom Up Consulting and author of Bottom Up Breakthrough, to discuss how true innovation often starts from the ground up. Richard shares how empowering employees at every level builds trust, strengthens transparency, and impr
Amanda Patterson, CEO of Rocket Fuel Labs, joins Measure Success Podcast to share how startups and high-growth companies can achieve predictable growth. She explains her Four P’s framework—precision, process, positioning, and performance—and why knowing your LTV to CAC ratio matters. We discuss how AI is reshaping mark
On this episode of the Measure Success Podcast, Carl J. Cox talks with Marley Majcher, CEO of The Party Goddess and author of But Are You Making Any Money? Marley shares her journey from early mistakes in the restaurant world to building a thriving events business while helping other entrepreneurs avoid the same pitfal
Why do 99% of projects go wrong? Dr. Thomas Zweifel, author of Gorilla in the Cockpit, joins the Measure Success Podcast to explain why the real cause is human—not technical. We explore: The “black box” of hidden conversations that sabotage progress Why mindset and accountability are key to successful projects How lead
Tariffs, AI, and pricing pressures are reshaping manufacturing and small business. On this episode of the Measure Success Podcast, Carl J Cox talks with Paul Menig, CEO of Business Accelerants, about why companies are “tariff-ified” and how leaders can adapt. Key takeaways include: How tariffs impact cost structures an
On this episode of the Measure Success Podcast, Carl J. Cox welcomes Matthew Stafford, co-founder of Build Grow Scale. Matt shares how he turned a $1,000 investment in analytics into a billion-dollar path in e-commerce. They dive into the mindset shifts leaders need, how AI transforms data into action, and why profitab
