Measure Success Podcast
This is the Measure Success Podcast, which features top leaders on how they measure success in their business and life. We talk with CEOs, entrepreneurs, authors, and extraordinary high achievers. The host, Carl J. Cox, is the CEO of 40 Strategy. 40 Strategy guides leaders to take their organization to the next level by designing world-class strategic plans and keeping them accountable to get it done. Go to 40strategy.com to learn more. As an entrepreneur and executive, Carl has been with 7 different companies that have grown from 2x to 7x. Carl is the author of Lost at CEO, An Entrepreneur's Guide to Strategy. This book reached #1 Amazon bestseller in 12 separate categories at launch, and a must-read for entrepreneurs and leaders.
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Trey Taylor returns to discuss what CEOs are getting wrong about AI—and why lazy usage is worse than no usage at all. From productivity tools to people leadership, this episode challenges leaders to take full ownership over how AI is integrated in their organizations. You’ll also hear how AI is being used in constructi
Ken Rusk, author of Blue Collar Cash, started in the trenches—literally. Today, he’s built a company where success means everyone wins. In this episode, Ken shares: The power of “timed pathways” vs. vague goals Why blue-collar jobs are an untapped goldmine How culture, transparency, and shared purpose drive retention I
What’s more powerful than a strategy? Belief. In this episode, Idan Shpizear—CEO of 911 Restoration—shares how he helps entrepreneurs move from fear and doubt to clarity and execution. He unpacks: The difference between belief and knowing Why your inner world shapes your business results How simple mindset shifts unloc
What does it take to grow from 1 to over 650 locations—and stay CEO the entire time? Matt Ebert, founder of Crash Champions, shares his incredible journey on the Measure Success Podcast. He breaks down how private equity, cultural alignment, and a clear vision helped him lead one of the largest collision repair network
Why do most podcasts fail-while others grow trust, community, and clients? In this episode of Measure Success, Carl J. Cox interviews Tom Schwab, founder of Interview Valet. Tom shares real-world advice on why podcasting works best when it’s rooted in service and strategy—not ego. Learn how to avoid “podfade,” what met
In this episode of the Measure Success Podcast, Carl J Cox speaks with Perry Marshall, author of 80/20 Sales and Marketing, about why the Pareto Principle is more important—and misunderstood—than ever. They dive deep into why 80/20 now looks more like 95/5 in our digital world, how tech is amplifying inequality, and wh
