Measure Success Podcast

Updated: 16 Jan 2024 • 151 episodes
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This is the Measure Success Podcast, which features top leaders on how they measure success in their business and life. We talk with CEOs, entrepreneurs, authors, and extraordinary high achievers. The host, Carl J. Cox, is the CEO of 40 Strategy. 40 Strategy guides leaders to take their organization to the next level by designing world-class strategic plans and keeping them accountable to get it done. Go to 40strategy.com to learn more. As an entrepreneur and executive, Carl has been with 7 different companies that have grown from 2x to 7x. Carl is the author of Lost at CEO, An Entrepreneur's Guide to Strategy. This book reached #1 Amazon bestseller in 12 separate categories at launch, and a must-read for entrepreneurs and leaders.

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In This Episode:    Authors — and business owners — write books for all kinds of reasons. They want to build an audience, earn money, share their expertise, attract leads, or maybe even try to become famous. But one of the most important things that happen during the book-writing process is the *internal* transformatio

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In This Episode:    When we think of pushing ourselves — in business, sports, or just life — many of us aim to be the very best at what we do. But sometimes pushing yourself can actually mean *leaving* that top spot — and setting off on a completely new journey. And that’s exactly what our guest this week did in her ac

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In the span of just a couple of years, Marques Ogden went from being an NFL offensive lineman — to part-time custodian, getting other people’s trash spilled on his clothes as he worked for $8.25 an hour. And while most people can’t relate to playing football at the highest level like our guest this week did, everyone c

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One of the highest selling books of all time started out with just 15 copies printed at Office Depot. Paul Young wrote “The Shack” expecting to just give copies to his children — but the book quickly grew past even his wildest expectations. His journey to best-selling author is one that anybody can learn from, whether

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How does your work integrate with your overall purpose and your passion projects? Is it possible to have both — and to use them both to make a difference in the world? Even after retirement from a successful career, our guest this week has been able to answer a resounding “yes” to those questions.    Bert Waugh Jr. and

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There’s a big difference between eliminating short-term suffering — vs fixing the underlying issues that cause those problems in the long term. That’s an important lesson our guest this week learned in his quest to help an impoverished community near his home. Now, he’s using those lessons as he leads one of the larges

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