CMO Leadership | How top Chief Marketing Officers (CMOs) build high-performing marketing teams with Ty Hayes
Are you striving to build a high-performing marketing team that accelerates growth for your organisation? Dive into the insights and strategies of award-winning former Chief Marketing Officer (CMO), Ty Hayes, and leading CMOs and experts. This podcast is designed for marketing leaders seeking to optimise their team's performance to drive unparalleled results. Tune in to: - Unlock secrets from top CMOs on how they’ve crafted dynamic marketing team structures and built modern capabilities - Discover agile marketing practices that dismantle team silos and triple team productivity - Learn the leadership principles and strategies to drive change, create a high-performance team culture and boost staff engagement - Explore the mistakes to avoid and tips to become a revered CMO - Gain insights from interviews with leadership experts, authors, and marketing leaders from across industries including Uber, ABC, Calendly and EY. In addition, your host, Ty Hayes, an acclaimed former CMO, ranked #10 in Australia, with over 20 years of marketing leadership experience reveals his playbook for success honed from leading a full-stack marketing team to #1 in the country in his solo episodes. Since 2019, Ty’s been specialising in helping marketing leaders to design, align and optimise their teams through his company, Growth Generators providing a unique vantage point that Ty shares on the show. Whether you’re a CMO, CXO, Head of Marketing or aspiring marketing leader, this is your must-listen podcast to boost your team’s capability and create an unfair advantage. Hit follow and tune into our fan-favourite episode 57. The First 90 Days with the CMO from Calendly to start your journey toward marketing leadership excellence today!
Show episodes
Marketing leadership lessons with Seth Matlins, Managing Director, Forbes CMO Network
Seth Matlin from Forbes CMO network joins us to share his marketing leadership lessons. Tune in to discover: Pivotal moments that shaped Seth's career, starting from his transformative first job at Evian to his entrepreneurial endeavours. Leadership mistakes, lessons learned, and the importance of prioritisation, f
In this episode, Ty is joined by Seth Matlins, Managing Director of Forbes CMO Network, to delve into the Forbes Entrepreneurial CMO50 list. Learn how an entrepreneurial CMO mindset is not exclusively tied to start-ups or venture capital environments but is relevant to any CMO facing dynamic market conditions. Discov
Marketing Leadership Lessons with Grayson Campbell, Head of Digital Marketing & Growth at PaperCut
Grayson Campbell, Head of Digital Marketing & Growth at PaperCut returns to share his leadership experience and insights. In this episode Grayson shares: How he accidentally became a developer and how his engineering-focused background blends perfectly with marketing His mindset for tackling unconventional and chall
72. How a marketing funnel team structure and Agile Marketing created dynamic results at PaperCut
In this episode, you will discover how the marketing team at PaperCut, a global B2B print management software company restructured its marketing team around the marketing funnel and implemented Agile Marketing. Grayson Campbell, Head of Digital Marketing and Growth at PaperCut reveals impressive results 9 months post-
Bev Bury, Chief Marketing Officer (CMO) at Flinders University returns to share her invaluable leadership lessons and insights from her career. In this episode Bev shares: The pivotal moments that shaped her as a leader, including her time as an account manager at a London advertising agency, and the importance of simp
70. How to triple the experiment velocity of your marketing team and drive thousands of new leads
In this episode, host Ty Hayes builds on a recent CMO Leadership Podcast interview with Sean Ellis, the author of Hacking Growth. Ty delves into the four-stage growth hacking process and shares how he applied them to boost metrics during his tenure as the CMO of Curtin University. Tune in as Ty reveals: The drivers for