Inside The Firm

Updated: 06 Oct 2025 • 698 episodes
www.insidethefirmpodcast.com

INSIDE THE FIRM is a raw look inside of a young and ambitious architecture firm. Showtimes air every Friday afternoon with the co-founders and hosts, Alex Gore and Lance Cayko. We dive into the nitty-gritty details of how to start, run, and grow a small business. We also share our personal stories, zoning and building code issues, Revit tips and tricks, and more!

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Anthony Morena is the Founder and Principal of Mortar Group, a boutique investment management and development firm that has been shaping New York City's residential landscape since 2001. As a licensed architect in both New York and New Jersey with 25 years of combined investment, design, and development expertise, Anth

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On this episode of Inside the Firm does density ever create affordable housing, then some hot takes from Tyler Suomala, and finally, what is generative engine optimization and why should it be your next focus? Join us as we go back Inside the Firm!

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Eugene Gershman is a real estate developer who grew his father’s construction company into a $30M/year development arm before the market forced him to regroup. Today, he focuses on smarter, high-impact projects, capital raising with clarity, and building sustainable businesses. Eugene’s journey has taught him how to le

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Mark Zweig, founder and CEO of Zweig Group, is a renowned entrepreneur, author, and educator in architecture, engineering, and construction industries. He has built multiple companies and worked with thousands of AEC firm CEOs on strategic planning, ownership transitions, and growth challenges. Mark has written thousan

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On this episode of Inside the Firm should the Fed have cut rates sooner, then what is going on with single family starts, then what the Fed rate cuts mean for housing and the economy. Join us as we go back Inside the Firm!

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Alexander Concepcion first discovered his love for books through his Cuban-American parents in Miami, Florida. After burning his college diplomas, he moved to Texas and became one of the state’s top-producing—and only taco-themed—independent real estate brokers, all while working part-time. Outside of real estate, he s

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