Gain Traction

Updated: 28 May 2025 • 178 episodes
gaintractionpodcast.com

The Gain Traction Podcast features top tire and auto repair professionals, shop owners, industry executives, and thought leaders.

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Mike Spagnola is President and CEO of SEMA (Specialty Equipment Market Association), a leading trade organization in the automotive aftermarket industry. With over 50 years of hands-on experience in the automotive world, Mike has been deeply involved in everything from car builds to legislative advocacy. Before leading

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Nathan Rhodes is the Owner of Total Automotive, an independent auto repair shop based in Chattanooga, Tennessee. With a background in machining and welding, Nathan’s passion for cars began as a teenager maintaining his own vehicle. After working his way up from an installer at Pep Boys to a skilled technician, he event

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Roy Littlefield IV is the Vice President of Government Affairs for the Tire Industry Association. In his role, Roy leads advocacy efforts across state and federal levels to support independent tire and auto repair shops. With deep roots in the industry — his father also served in TIA leadership — Roy has been involved

23 min
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Brian Bates is the President and Founder of EAS Tire & Auto, a growing chain of auto repair shops with 21 locations in the Denver metro area. After serving in the military, Brian entered the automotive industry, eventually opening his first shop in 2004. His company has expanded rapidly through strategic acquisitions a

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Gus Herlong is the CEO and Co-owner of Palmetto Garage Works, a multi-location auto service franchise group based in South Carolina. Starting with five distressed Midas stores in Columbia, he has grown the company to 34 locations across multiple states. His leadership has earned him recognition including the Tire Busin

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David Schardt is the President and CEO of Forgeline Motorsports, a premier manufacturer of custom, lightweight forged wheels for high-performance and racing applications. In 1994, David co-founded Forgeline in Dayton, Ohio alongside his twin brother, Steve Schardt — their passion rooted in the family’s long-standing in

19 min
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