Designer Discussions : Remodeling Business Marketing
Welcome to Designer Discussions, where kitchen and bath business owners get the latest training, education, and industry news to elevate their brands and attract high-quality clients. We go beyond surface-level strategies, offering proven tactics to help you stand out and succeed. Our expert hosts—Jason Lockhart, Maria from DesignAppy.com, and Mirjam Lippuner—bring insider tips, interviews, and best practices to ensure your business thrives. Whether you’re looking for expert guidance on marketing, securing premium clients, or staying ahead of industry trends, we provide the knowledge you need to confidently implement changes that boost your success. Are you looking to take it a step further? Our monthly training and mentoring services offer hands-on, practical solutions—whether you prefer a do-it-yourself approach or a done-for-you service. Say goodbye to uncertainty and hello to a strategic plan that guarantees growth. Tune in, take control, and make the impactful changes you aim for.
Show episodes
Unlocking the power of regional publicity could be your design business"s greatest untapped marketing resource. Many designers dream of national magazine features while overlooking the goldmine in their own backyard – local publications that reach the very clients who might actually hire you. This episode shatters the
When economic uncertainty looms, most businesses make the critical mistake of slashing their marketing budgets first. But what if that"s exactly the wrong move? In this illuminating episode, Jason shares battle-tested strategies to keep your design business visible and thriving during economic downturns—without breakin
Facing a business slowdown? Your first move shouldn"t be panic—it should be strategic competitor analysis. Jason shares a powerful yet underutilized approach that helped one Dallas designer develop an entirely new revenue stream matching or exceeding her design business income. The conversation begins with a sobering r
Ready to break free from the social media hamster wheel? This eye-opening episode tackles the uncomfortable truth about social media marketing for design professionals. Maria delivers a refreshing perspective that will transform how you approach your digital presence. For years, designers have been chasing viral moment
Feeling like your social media growth has hit a wall? You"re not alone. Design professionals everywhere are experiencing diminishing returns despite increased effort—low view counts, minimal engagement, and the constant pressure to pay for reach. The Designer Discussions team dives deep into this common frustration and
The digital landscape is shifting rapidly, but contrary to popular belief, SEO isn"t disappearing in the age of AI—it"s evolving. Jason breaks down exactly how to make your website discoverable across all platforms, whether through traditional Google searches, voice commands, or AI-powered tools. At the heart of modern