Designer Discussions : Remodeling Business Marketing
Welcome to Designer Discussions, where kitchen and bath business owners get the latest training, education, and industry news to elevate their brands and attract high-quality clients. We go beyond surface-level strategies, offering proven tactics to help you stand out and succeed. Our expert hosts—Jason Lockhart, Maria from DesignAppy.com, and Mirjam Lippuner—bring insider tips, interviews, and best practices to ensure your business thrives. Whether you’re looking for expert guidance on marketing, securing premium clients, or staying ahead of industry trends, we provide the knowledge you need to confidently implement changes that boost your success. Are you looking to take it a step further? Our monthly training and mentoring services offer hands-on, practical solutions—whether you prefer a do-it-yourself approach or a done-for-you service. Say goodbye to uncertainty and hello to a strategic plan that guarantees growth. Tune in, take control, and make the impactful changes you aim for.
Show episodes
The digital landscape is shifting beneath our feet as AI reshapes how content is discovered, shared, and monetized online. For creators and business owners who"ve invested years building valuable online resources, this evolution presents both challenges and opportunities. In this eye-opening episode, Maria breaks down
The rules of search have fundamentally changed, and businesses that don"t adapt risk becoming invisible online. Gone are the days when keyword optimization alone could propel your website to the top of search results. Today, AI-powered search has revolutionized how potential clients find and evaluate businesses. When s
Tired of endlessly creating social media content with little return? This eye-opening episode reveals how content calendars can transform from tedious scheduling tools into powerful opportunity generators for your design business. Miriam and Maria challenge the common misconception that content calendars merely help yo
Are you ready to revolutionize your design business"s digital marketing strategy? The landscape is changing rapidly, and staying ahead means embracing sophisticated tactics that your competition hasn"t mastered yet. Jason dives deep into three game-changing marketing approaches that are reshaping how successful designe
Struggling to generate consistent leads for your design business? The answer might be sitting right in your existing marketing toolkit. Email marketing has the potential to become your second most powerful lead generation tool after client referrals—even outperforming expensive SEO and PPC campaigns. Yet many designer
Unlocking the power of regional publicity could be your design business"s greatest untapped marketing resource. Many designers dream of national magazine features while overlooking the goldmine in their own backyard – local publications that reach the very clients who might actually hire you. This episode shatters the