BE THAT LAWYER
BE THAT LAWYER is for attorneys who want more freedom, enjoyment and most importantly, control in their career. Topics will include business development, marketing, branding, technology, and law firm growth. The goal is to educate, entertain and share best practices related to these topics, so that you, the listener can get real value. This is primarily an interview show with great guests (attorneys and legal marketing professionals), sharing stories and analogies, as well as engaging in personal discussions that will keep you entertained and coming back week after week.
Show episodes
In this episode, Steve Fretzin and Nick Werker discuss:The importance of proper phone handling in law firm intake processesHow customer experience begins with an intentional communication strategyShifting lawyer mindsets around sales and client engagementThe evolving standards of professionalism and wellness in legal p
In this episode, Steve Fretzin and Ruby Powers discuss:The role of content creation in modern legal practiceBuilding a personal brand as a legal professionalLeveraging technology and AI in law firm marketingThe intersection of entrepreneurship and legal career growth Key Takeaways:A thoughtfully created core asset—su
In this episode, Steve Fretzin and Barbara Kaplan discuss:The importance of storytelling in building a compelling professional brandHow lawyers can identify and attract their ideal clientsStrategies to overcome self-doubt and inner critics in professional developmentThe role of niching and differentiation in legal mark
In this episode, Steve Fretzin and David Schnurman discuss:Building a resilient mindset through optimism, reflection, and habit formationLessons from career pivots and entrepreneurial problem-solving in the legal spaceCultivating emotional regulation through gratitude, compassion, and non-judgmentEmbracing technology a
In this episode, Steve Fretzin and Joe Jones discuss:The transition from traditional legal practice to entrepreneurshipStrategies for evaluating and managing professional riskTools and systems that support solo and startup legal venturesThe mindset and preparation needed to pursue legal tech innovation Key Takeaways:
In this episode, Steve Fretzin and Dan Lear discuss:The evolution of modern sales philosophy and methodologyRelationship-building and persistence in business developmentThe impact of information access on buyer behavior and expectationsQualifying clients and aligning offerings with real needs Key Takeaways:Hard-selli
