BE THAT LAWYER
BE THAT LAWYER is for attorneys who want more freedom, enjoyment and most importantly, control in their career. Topics will include business development, marketing, branding, technology, and law firm growth. The goal is to educate, entertain and share best practices related to these topics, so that you, the listener can get real value. This is primarily an interview show with great guests (attorneys and legal marketing professionals), sharing stories and analogies, as well as engaging in personal discussions that will keep you entertained and coming back week after week.
Show episodes
In this episode, Steve Fretzin and James Rodgers discuss:Evolution and confusion surrounding DEI in the workplaceHuman nature’s role in shaping workplace dynamicsAI and automation as the next diversity challengeManaging generational differences in the workforce Key Takeaways:DEI has repeatedly risen and fallen as act
In this episode, Steve Fretzin and Saja Raoof discuss:Introversion in professional networkingBuilding a legal practice as an introvertManaging energy and making meaningful connectionsThe role of systems in business development Key Takeaways:Taking intentional breaks during networking events, such as stepping away for
In this episode, Steve Fretzin and Jay McAllister discuss:The evolving role of AI in legal practiceLeveraging AI for business development and marketingEthical and risk considerations when using AI in lawThe future of legal technology and the rise of agentic AI Key Takeaways:Many law firms have shifted from traditiona
In this episode, Steve Fretzin and Ken Hardison discuss:Growing a law firm that runs independently and becomes a sellable assetBuilding relationships and giving value firstUsing structured processes and key metrics to drive predictable growthMentorship, collaboration, and shared expertise Key Takeaways:A law firm can
Chuck Andrews: The Mental and Business Foundations of Career Growth and Transitions
In this episode, Steve Fretzin and Chuck Andrews discuss:Challenges in making law firms and businesses scalable and saleableStrategic and mental preparation for business transitionsUnderstanding client needs as a driver for business growthOvercoming personal barriers to achieve professional success Key Takeaways:Many
In this episode, Steve Fretzin and Sam Mollaei discuss:Strategies for scaling and automating a law firmEffective time management and focus for professionalsThe role of social media and marketing in client generationUtilizing AI and technology for efficiency in legal practice Key Takeaways:To manage time effectively,
