BE THAT LAWYER
BE THAT LAWYER is for attorneys who want more freedom, enjoyment and most importantly, control in their career. Topics will include business development, marketing, branding, technology, and law firm growth. The goal is to educate, entertain and share best practices related to these topics, so that you, the listener can get real value. This is primarily an interview show with great guests (attorneys and legal marketing professionals), sharing stories and analogies, as well as engaging in personal discussions that will keep you entertained and coming back week after week.
Show episodes
In this episode, Steve Fretzin and Ben Walker discuss:Navigating the complexities of government contracting and responding to requests for proposals (RFPs)Strategies for effective employee retention and building long-term professional relationshipsLessons learned through costly mistakes in vendor selection and employee
In this episode, Steve Fretzin and Sue Kirchner discuss:The role of personal and firm branding in professional servicesDifferentiation strategies in a competitive legal marketplaceThe evolving dynamics between name-based and value-based brandingBranding’s impact on mergers, acquisitions, and business longevity Key Ta
In this episode, Steve Fretzin and Rafi Arbel discuss:Persistence is a key element in long-term marketing and outreachThe impact of in-person networking on professional relationshipsBlending digital tools with personal follow-up strategiesSystem-building as a solution for scaling and stabilizing a business Key Takeaw
In this episode, Steve Fretzin and Seth Price discuss:Challenges of marketing and business development for lawyers and law firmsStrategic differences between B2B and B2C legal marketingImportance of content creation and personal branding in legal marketingLessons from entrepreneurial growth and mistakes in legal and di
In this episode, Steve Fretzin and Claire Parsons discuss:Integrating mindfulness into high-pressure professional environmentsNavigating mental health challenges while maintaining demanding careersRethinking traditional views on business development for introvertsBuilding emotional resilience and clarity through intent
In this episode, Steve Fretzin and Shireen Hilal discuss:Navigating modern law firm strategy in a rapidly evolving legal marketImproving internal operations and team culture to boost law firm performanceEnhancing client engagement and retention amid budget constraintsLeveraging cross-selling and business development ta
