Writing To Get Business

Updated: 24 Dec 2021 • 89 episodes
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How can you use your writing skills to build your authority, credibility and business? Writing to Get Business shows you how. This podcast will give you tips and techniques to ramp up your writing. Your host Pat Iyer is an experienced author, ghostwriter, editor and book coach.

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Doug Lawrence, former member of the Royal Canadian Mounted Police, now works as a mentor. He describes the rewards of that work as “seeing somebody grow as a person, first and foremost, growing as a person having that belief in themselves and, sometimes, even being comfortable enough to want to share that experience wi

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We all know people who are habitually negative and who use their life experiences to prove that life is unfair to them. The highly successful business and publishing history of Mj Callaway provides a powerful antidote to these “naysayers.” MJ, motivational speaker, corporate trainer, and author of over 2,000 articles a

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The U. S. job market has never experienced a greater degree of upheaval. Companies and retail businesses are desperate for employees, but workers are far from desperate to return to dead-end positions. Steve Cadigan who has spent 35 years in the human resources field, including a four-year stint at LinkedIn, expresses

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When you’re about to go on a trip, you key your destination into your GPS. Many people who start businesses, though, don’t think about their ultimate destination. Michelle Seiler Tucker, mergers and acquisitions (M&A) specialist, and author of Sell Your Business for More Than It's Worth and Exit Rich explains in this p

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Although the Internet has been around for a while now, those in charge of advertising and marketing continue to face challenges in terms of adapting their approaches to a new medium. Some of these challenges come from the huge difference between, for example, print and digital media. Other challenges have emerged from

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All of us, at some points in our lives, feel that life is unfair, and we can find plenty of evidence to back up those feelings. We can feel so victimized that we can’t move beyond them. It takes resilience to climb out of the rubble and begin anew. Pat Iyer’s life demonstrates this kind of resilience. When she was a yo

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