Voice Marketing with Emily Binder
The most protein per calorie of any podcast you'll binge: covering marketing, branding, business and innovation. 5-10 minutes about once a week. Topics range from marketing to branding, voice / AI and podcasting tips, psychology, product design, and more. Episodes are evergreen, designed to be concise, thought provoking, and entertaining. Everything comes back business, marketing, and/or psychology but you'll come to enjoy the variety and style unlike any other business podcast. About your host: Emily Binder is a post-revenue startup founder in SaaS / voice AI marketing. She is an in-demand public speaker and consultant on brand and marketing, especially content strategy involving voice marketing, social media, and video. Emily is the founder of WealthVoice, the top voice marketing and podcast app in financial services, est. 2020. She is also the founder and principal at Beetle Moment Marketing since 2017. Emily's clients include Verizon, TD Ameritrade, Ritholtz and other billion-dollar wealth management firms, TIGER 21, Brightwell Payments, and more. Emily has been podcasting since 2012 and was originally known for transforming Budget Rent A car's marketing from the print yellow pages to Facebook in 2012, tripling revenue in one year. Enjoy this show on your favorite podcast app and watch clips on YouTube and Instagram: @beetlemoment. Subscribe free, hear past episodes, and leave a review: emilybinder.com/podcast. Hosted on Acast. See acast.com/privacy for more information.
Show episodes
Employee Monitoring and Trust: Management Tips, Marketing Takeaways I examine the increasing trend of companies cracking down on minor employee infractions and the implications of such strict policies. Thoughts on the 10/30/2024 WSJ article about Payhawk. I highlight stories from companies like Meta, Ernst & Young, and
Going Out of Style? 'Verb-Your-Noun' Taglines. What You Can Learn from Famous Slogans
What is the difference between a tagline and a slogan? What are some of the best slogans of all time? I analyze the trend in taglines called "verb-your-noun" that I think is on its way out. You've seen it, like "Find your tribe" or "Maximize your space" or "Fund your dream." These are imperatives (commands) to a custom
Business education is a business. "And the biggest thing I don't do well with, and never did well with, was knowing that no matter how hard I worked, there would always be a cap to my success. And when I say success, I really mean the take-home, the revenue. Why are we there? This is not altruism. What do you get out o
62% of the workday is lost to mundane tasks like email, chat, and note-taking, according to Asana's 'Anatomy of Work' 2023. I offer a valuable tip using Google Gemini for easier note-taking. I highlight Gemini's advantages over ChatGPT. Hear listener comments on "A Guy Named Money" about YOUR license plate frame game.
The Importance of Personal Branding and Attention to Detail: In this episode, I will tell you about what I call a "discerning guy." Now, this term started out to describe drivers who take the dealership's ad off their bumper (watch part 1: the license plate / parking lot video). But now I use it for everyone regardless
I discuss a common mistake I see many podcasters and website owners making: not testing user experience as a lay user. I emphasize how crucial it is to have easy access links for Spotify and Apple Podcasts on your podcast home page (on your own website). And I talk about the value of using universal links like Plink. I