The Small Business Matters Podcast

In this episode of Small Business Matters, we are in discussion with April Dunford on crafting compelling sales pitches and the importance of positioning in sales strategies.  

Millions of new businesses are launching around the country, and many of these businesses are being run by new entrepreneurs, people who may not be familiar with the accounting side of a business, so we thought it would be a great opportunity to talk about setting your accounting systems up for success with Cassie Saqu

In this episode, Gary Stockton interviews AJ Wilcox, the LinkedIn ads myth buster. AJ shares expert perspectives on advertising ROI and the significance of LinkedIn ads for small businesses and highlights the power of LinkedIn's data for targeting ideal customers in the business-to-business space. During the episode AJ

In this episode of Small Business Matters, Gary Stockton interviews Stephen Jordan of Sound Cybersecurity, a noted expert in the field, about the importance of email security for small businesses. They discuss the concept of DMARC (Domain-based Message Authentication, Reporting, and Conformance) and its role in prevent

We dive into two great topics in this episode — in our first segment, we speak with Jean Smart, CEO of Penelope, a fast-rising platform that makes 401Ks accessible for small business owners.  In our second segment, we speak with Shaun G. Bull, CEO of Enterprise Consultants Group in Los Angeles, California, about tax re

This week, we dive into a great book by renowned small business expert and author, John Jantsch. It's called "Building the Ultimate Marketing Engine," and if you are looking to rev up your holiday sales this season, you will want to pay close attention during this episode. John drops some serious nuggets in world-class