The Nordy Pod
Hi, I’m Pete Nordstrom, and I'm the host of The Nordy Pod, a new podcast coming to you from the 6th floor of Nordstrom corporate headquarters in Seattle, Washington. In addition to hosting this podcast, I also happen to be the president of Nordstrom. And along with my brother Erik, CEO, and my cousin Jamie, President of Stores, we're the fourth-generation stewards of this business started by my great grandfather in 1901. My Nordstrom journey began when I was 12 years old with my first job working in the stockroom. And along the way, I’ve met so many incredible people, from iconic artists and CEOs to cultural and community leaders and fashion entrepreneurs—as well as many of our thousands of employees and millions of customers. One thing I've found helpful in running a company and hosting a podcast is the importance of having a strong sense of curiosity. Over the years, I’ve found myself in some very interesting conversations with people I greatly admire. These cumulative experiences have really enriched my life, and with The Nordy Pod, I'm excited to have the opportunity to share both professional and personal experiences with you. So join me on a journey as I take you deep into a business that also happens to be a public company. You'll go behind the scenes with me and hear firsthand exactly what I do in my day job, warts and all, in the hopes of making a human connection with every episode.
Show episodes
Real growth for a brand doesn’t just come out of nowhere. Even with a high-quality product that’s both functional and inherently desirable, you can still find yourself under the radar and small after decades in the market. So how did a 100-year-old+ sneaker company like New Balance suddenly pierce through the noise, an
Every spring, on the first Monday in May, an incredible transformation takes place on Fifth Avenue in New York City. The streets overflow with cars and people. A staircase becomes a red carpet. And a museum becomes a full-on party, filled with a select few of the biggest names in pop culture and the fashion industry. S
In the retail world, we often throw around the term "disruptor" when we’re talking about a promising new brand that breaks through the busy marketplace and challenges the status quo; or even leads the charge in a broader cultural movement. But in some cases, that story isn't about something new at all, but something en
There's an interesting moment that happens nowadays. You're on your phone, you're scrolling through reels of cat videos and your cousin's baby's first birthday cake smash and then… there it is. A person you've never met, standing in perfect golden-hour light, wearing an outfit that makes you stop and think, "Hey, maybe
Brands come and go. Trends rise and fall. Customer taste changes. There are a million different variables involved in the success of any one brand, and very few actually stand the test of time. But every once in a while, amid the chaos of the fashion and retail marketplace, something sticks. But how does that happen? I
A piece of jewelry isn't just an accessory, it's a marker in time, a monument to the most important moments in our lives: an anniversary, a graduation, a birthday, a bachelorette party. So, what does it take to build a brand that people don't just buy from, but that they connect with? The kind of brand that brings peop