The Big Impression
The Big Impression returns for another season of insights and inspiration from leaders at the world’s most influential brands. Editors and co-hosts Damian Fowler and Ilyse Liffreing will look to uncover candid stories on game-changing campaigns from some of the world's biggest brands — including wins, losses, and lessons. New episodes are released every Wednesday.
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B2B marketing has long been stuck with a somewhat boring reputation: rational, buttoned-up and forgettable. Tim Hoppin is on a mission to change that. As chief brand and creative officer at SAP, he’s helping one of the world’s largest software companies embrace big creative swings — and prove that business buyers are h
Valnet’s Ji Heon Kim on how the publisher encouraged users to authenticate themselves
With websites covering topics like entertainment (ScreenRant), gaming (Polygon) and automotive (CarBuzz), Valnet caters to users across a wide array of interests. But according to Ji Heon Kim, Valnet’s head of monetization, Valnet realized it could create more value for its users by encouraging them to subscribe or aut
In this episode of The Current Podcast, hosts Damian Fowler and Ilyse Liffreing sit down with Amy Lund, VP of integrated marketing and corporate communications at E. & J. Gallo Winery, to talk about Barefoot’s bold move to become the official wine sponsor of the NFL.
In this episode of The Current Podcast, we’re joined by Rob Bradley, SVP of digital revenue, strategy and operations at CNN International Commercial. He shares how CNN has evolved far beyond its broadcast roots — and how it’s now helping brands tell more impactful stories across everything from connected TV (CTV) and f
Chuck E. Cheese's Melissa McLeanas joins hosts Damian Fowler and Ilyse Liffreing on The Current Podcast to discuss how Chuck E. Cheese is leveraging its iconic IP for the streaming era, what advertisers are excited about and more. Episode Transcript Please note, this transcript may contain minor inconsistencies comp
Jenna Griffith, VP of global ad operations at PayPal, shares how the fintech giant is using shopper insights to power a new kind of media network.