The Big Impression
The Big Impression returns for another season of insights and inspiration from leaders at the world’s most influential brands. Editors and co-hosts Damian Fowler and Ilyse Liffreing will look to uncover candid stories on game-changing campaigns from some of the world's biggest brands — including wins, losses, and lessons. New episodes are released every Wednesday.
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In conversation with The Big Impression, Brian Monahan, SVP of retail media at Albertsons Media Collective, explores how shopper insights, creative storytelling and omnichannel strategies intersect. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal da
CMO Kimberly Ito shares how Mitsubishi, a challenger brand, drives big impact through audience insight, digital precision and a redefined spirit of adventure. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Discover how Kate Wik, CMO of Las Vegas, drives bold innovation and storytelling to transform the city into a global destination brand. Episode Transcript Please note, this transcript may contain minor inconsistencies compared to the episode audio. Damian Fowler (00:00): I'm Damian Fowler. Ilyse Liffreing (00:01):
Formula 1’s Emily Prazer on revving up American enthusiasm through an ‘always-on dynamic’
Formula 1 Chief Commercial Officer Emily Prazer joins The Big Impression to accelerate the motorsport’s hold on Americans with year-round content and venue in Las Vegas. Episode Transcript Please note, this transcript may contain minor inconsistencies compared to the episode audio. Damian Fowler (00:00): I'm Damian
Peggy Roe on redefining the travel journey — from loyalty to living a life well-traveled
Discover how Marriott International is transforming travel through personalization, commerce media and its new Media Network. EVP Peggy Roe shares insights on helping guests live a life well-traveled. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal
Ahad Afridi, CMO for the Americas at Pladis, owner of Godiva, shares how the legacy chocolate house’s “hundred-year reboot” is reshaping the brand for a new generation of snackers, particularly millennials and Gen Zers. Episode Transcript Please note, this transcript may contain minor inconsistencies compared to the