The Big Impression
The Big Impression returns for another season of insights and inspiration from leaders at the world’s most influential brands. Editors and co-hosts Damian Fowler and Ilyse Liffreing will look to uncover candid stories on game-changing campaigns from some of the world's biggest brands — including wins, losses, and lessons. New episodes are released every Wednesday.
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Discover how Kate Wik, CMO of Las Vegas, drives bold innovation and storytelling to transform the city into a global destination brand. Episode Transcript Please note, this transcript may contain minor inconsistencies compared to the episode audio. Damian Fowler (00:00): I'm Damian Fowler. Ilyse Liffreing (00:01):
Formula 1’s Emily Prazer on revving up American enthusiasm through an ‘always-on dynamic’
Formula 1 Chief Commercial Officer Emily Prazer joins The Big Impression to accelerate the motorsport’s hold on Americans with year-round content and venue in Las Vegas. Episode Transcript Please note, this transcript may contain minor inconsistencies compared to the episode audio. Damian Fowler (00:00): I'm Damian
Peggy Roe on redefining the travel journey — from loyalty to living a life well-traveled
Discover how Marriott International is transforming travel through personalization, commerce media and its new Media Network. EVP Peggy Roe shares insights on helping guests live a life well-traveled. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal
Ahad Afridi, CMO for the Americas at Pladis, owner of Godiva, shares how the legacy chocolate house’s “hundred-year reboot” is reshaping the brand for a new generation of snackers, particularly millennials and Gen Zers. Episode Transcript Please note, this transcript may contain minor inconsistencies compared to the
The Guardian’s Sara Badler on promoting journalism that’s “global, independent and free”
In late September, The Guardian launched its first major U.S. marketing campaign, featuring the tagline “the whole picture.” It’s a bold statement of intent from the 204-year-old news organization aimed squarely at American audiences, which highlights The Guardian’s brand of free, independent journalism. In this episod
Mike O’Sullivan (Co-Founder of Sincera and GM of Product at The Trade Desk) sits down with Michael Rubenstein, Co-Founder and Co-CEO of Firsthand, for a candid founder-to-founder conversation about innovation, risk, and leadership in the age of AI. From DoubleClick to AppNexus to Firsthand, Michael shares lessons from