The CMO Podcast
Jim Stengel, former CMO of the largest marketer in the world (Procter & Gamble), and now small company entrepreneur sits down for intimate conversations with the most dynamic CMOs from all over the industry. This is not your typical marketing podcast, this is a unique look at the thought process and motivation of the CMO. Jim, who put purpose on the map gets in depth with each guest to reveal more about this pivotal role every brand seeks to fill. Through personal and revealing discussions Jim and his guests paint a picture of this demanding position that very few understand, yet affects the entire consumer experience. The CMO Podcast is sponsored by Deloitte and StrawberryFrog.
Show episodes
The Creator Economy Roundtable with Brandon B, Kim Larson (YouTube) and Kenny Gold (Deloitte Digital)
We had a whirlwind five days in Cannes last week, bringing you our first of many live, in-person episodes recorded as part of the Cannes Lions Festival. And to kick it off, Jim is diving into a topic that was a part of many conversations in the south of France…the Creator Economy. Creators and the space they’ve forged
The Day the Universe Changed with Mike Moynihan (Lego) and George Carey (Human-ology)
You have probably noticed we are getting more provocative with our episodes and their titles. A few weeks ago we released an episode titled “Is Brand Purpose Dead.” Well this week’s episode takes it up a notch: “The Day the Universe Changed: How the last five years have changed us as humans and consumers.” Jim's gues
This week Jim's guest on The CMO Podcast is Carrie Palin, the SVP and Chief Marketing Officer of Cisco, the $55 billion by revenue tech leader, whose purpose is to leverage technology, people, and broader networks to solve society’s greatest challenges. Cisco is on quite a roll–its stock is up about 40% in the last yea
It’s officially summertime here in the U.S., and Jim welcomes a guest whose company truly embodies the spirit of the season. Kelley Puckett is the Chief Marketing Officer of goodr, a high-growth sunglasses brand founded nine years ago in Southern California. Like many great startups, goodr began by identifying a proble
This week Jim welcomes Rah Mahtani, the Head of Commercial Strategy US for Alibaba.com, the Chinese multinational technology company founded in 1999 by Jack Ma and 18 colleagues. Alibaba Group operates as a holding company for a wide array of businesses, including online retail, wholesale through Alibaba.com, logistics
Do you think brand purpose is a tired idea that never truly had relevance in the world of branding and business? Or do you believe that having a brand purpose—and activating it in everything you do—is the most effective way to run a successful company? On this show, we've heard compelling arguments on both sides of the