The Business Reboot | Strategy & Stories for Women Building Their Dream Business
Welcome to The Business Reboot—the podcast for female entrepreneurs ready to define success on their own terms and blow past the milestones the boys keep bragging about… We’re Melissa (the young one) and Corry (the emotionally stable one), here for the coffee-in-hand conversations that leave you feeling clear, confident, and ready to take the next right step in your business. Let’s be honest… entrepreneurship is harder to do than it is to spell, and that’s saying something. You can’t do it alone. Between the two of us, we bring decades of business experience (oh—and we raised kids, too), and we’re sharing everything we’ve learned about growing, pivoting, and scaling businesses in a way that’s sustainable and aligned with your version of success. You’ve done the burnout. You’ve run full speed into dead ends. With us, you’ll get tested strategies rooted in real experience—delivered with Southern charm, a whole lot of honesty, and the occasional well-placed curse word (hey, if that’s what it takes to keep your attention, we’re game). Each week, you’ll learn how to fight for your worth, create unforgettable client experiences, build community, master the hard stuff, and rediscover the joy that made you want to be an entrepreneur in the first place. We’ve done it ourselves… now, we’re here to help you do it too. So grab your favorite drink (or your favorite three), pull up a seat, and let’s reboot your business. More money. More freedom. More joy. Lord knows, we had to—and you can too.
Show episodes
158. Email Marketing Remains Irreplaceable | Interview with Natalie Franke, Head of Marketing at Flodesk
People say email is dead; Natalie's here to show everyone how wrong that is. Today we're interviewing our old friend Natalie Franke, the Head of Marketing at Flodesk, who breaks down how email outshines social media, builds great relationships, and drives revenue. We break down the “I have nothing to say” mindset and t
Imposter Syndrome comes for anyone... even you, even us! We're replaying this popular episode from early 2024 because even if we haven't talked about it in a year, that lack of confidence is something we all need to tackle. Get even more business love from us on our newsletter. Sign up here: The Reboot Newsletter Sched
What if you could hand off your email marketing and content strategy… and still have it sound exactly like you? In the final installment of Reboot Camp, we’re answering questions about our done-for-you services that take marketing off your plate without losing your voice or vision. Strategy, systems, and real support -
Let’s be real: a website that's just pretty won't pay the bills. Powerful copy does. In this week of Reboot Camp, we’re breaking down exactly what makes website copy convert… and what makes visitors bounce. From punchy headlines to juicy calls to action, we’re helping you write words that work as hard as you do. If you
Want to sell without feeling like a pushy car dealer? In this episode of Reboot Camp, we teaching you the magic of storytelling that actually connects… and converts. You’ll learn the difference between content and copy, how to use personal stories to drive sales, and why email marketing is still queen. If you’re ready
Ever ask yourself why storytelling is important… and how the heck to use it in your business copy? We're diving into the copywriting secrets we use, from crafting emotional connections to speaking to your customers’ pain points. You'll swap from "look at me" to "let me help you,” plus get the inside scoop on using soci