
The Business of Content with Simon Owens
The show about how publishers create, distribute, and monetize their digital content.
Show episodes

This local newsletter covering a Dallas suburb has the highest paid conversion rate on Substack
My newsletter: https://simonowens.substack.com/ The Coppell Chronicle isn’t your average Substack newsletter. For one, the headlines are incredibly boring. Secondly, there’s really no free version of it, since every issue that’s sent out includes a paywall. But perhaps the most remarkable thing about it is that it’s

This former Amazon executive generates over $200,000 from a newsletter he sends just once a week
My newsletter: https://simonowens.substack.com/ If you ask Dave Anderson what he does for a living, he’ll probably tell you he’s retired, but that’s not entirely true. While he did leave his last full-time job at Amazon back in 2020, he still writes a weekly newsletter on Substack about tech leadership. And even thou
My newsletter: https://simonowens.substack.com/ Andrew Fogliato never set out to be a marketing consultant. He was simply trying to succeed as a real estate agent and began creating local online content to promote his listings. His colleagues at RE/MAX quickly noticed that his marketing savvy gave him an edge, and so
My newsletter: https://simonowens.substack.com/ SailGP is only a little over five years old, and yet the competitive sailing league has already built out a substantial fan base all across the world. Not only are its competitions broadcast on linear TV channels, it also produces an impressive amount of content that in
My newsletter: https://simonowens.substack.com/ When Eli Woolery and Aarron Walter launched the Design Better podcast, they did it on behalf of InVision, a tech platform used by designers and other creatives. Aaron was the head of content at the company, and the goal of the podcast was to educate the designer communi
My newsletter: https://simonowens.substack.com/ When Kevin Raposo launched KnowTechie in 2014, he had no idea it would grow into a thriving tech news outlet – he just wanted journalists to answer his emails. He was working as a PR consultant and figured reporters would be more receptive to his pitches if they conside