
The Business of Content with Simon Owens
The show about how publishers create, distribute, and monetize their digital content.
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My newsletter: https://simonowens.substack.com/ You’ve probably never heard of Schneps Media, but if you live in any of the five boroughs of New York, you’ve probably encountered its content. Started as a single Queens newspaper in 1985, the company gradually bought up community news outlets all across New York, and
My newsletter: https://thelongstory.substack.com/ Earlier this year, China crossed a major milestone when BYD, an electric car company based in its Shaanxi province, surpassed Tesla in total sales. What’s more, most experts believe the country is only at the beginning of its EV dominance. In a recent Washington Post
My newsletter: https://thelongstory.substack.com/ They walk among us, almost completely undetected. If you notice them at all, it’s because they’re pulling a discreet tin out of their pockets so they can replace the small, white pouch hidden above or beneath their molars. Yes, I’m talking about Zyn enthusiasts. Tho
My newsletter: https://thelongstory.substack.com/ Heading into 2025, we knew that MrBeast had a huge online following. After all, his main channel has grown to over 300 million subscribers and 74 billion views. He’s built out an entire studio in North Carolina and is mobbed by legions of fans wherever he goes. But

How JJ Hornblass built Royal Media, the most successful B2B media company you've never heard of
My newsletter: https://thelongstory.substack.com/ When JJ Hornblass got his first journalism job in the 1990s, his dad made a deal with him: he could spend a few years as a reporter, but he had to eventually make his way over to the revenue side of the media business. It only took JJ a few years to follow through on
My newsletter: https://thelongstory.substack.com/ The Dispatch was launched in 2020 with a pretty straightforward thesis: that people would pay for quality, fact-based journalism. It certainly had a partisan lean – it was co-founded by conservative journalists Jonah Goldberg and Steve Hayes after all – but it steered