Summit Host Hangout®

You might think launching your offer through your summit sounds pushy, but what if NOT making an invitation is actually doing them a disservice? In this episode, I'm tackling one of the most common objections I hear: how to launch your signature offer through your summit in a way that feels respectful and genuinely ser

In this episode, I'm sharing some of the summit disasters we've weathered over the years, and walking you through what's in our new backup plan. From tech meltdowns to team members being unavailable, we're finally prepared for whatever summit chaos might come our way.   If you're planning any kind of virtual event, thi

Ever wonder what goes on behind the scenes when a summit strategist is planning their OWN event? I'm pulling back the curtain today to share some of the biggest experiments I'm implementing in Membership Momentum 2025 - and why innovation is becoming more critical than ever for B2B summits. If you've been thinking abou

I'm giving you a real-time look at how I'm analyzing our Membership Momentum Summit numbers just days into promotion – and why conversion rates tell a more valuable story than straight numbers ever could.   You'll hear what our current conversion rates are (both good and concerning), how I'm using this data to make str

This week's guest hosts two annual virtual summits - one for knitters and one for crocheters - that have completely transformed her pattern design business. She's grown from hobby blogger to true CEO, built a thriving 260-member community, and even caught the attention of major yarn brands like Lion Brand. What I love

Testing your summit before launch isn't the most exciting topic, but it's a critical step that too many hosts skip entirely.   In this behind-the-scenes episode, I'm sharing what happened during our 6-hour testing marathon for our 12th summit - and you won't believe how many issues we caught!   You'll get an inside loo