The StoryConnect Podcast
StoryConnect features interviews with marketers, communicators, CEOs and other leaders at cooperative and independent broadband companies, electric cooperatives and municipal power providers. The goal of the podcast is to help listeners discover ideas to shape their stories and connect with their customers. It is produced by Pioneer Utility Resources.
Show episodes
Building on Broadband: Utilizing Personal, Targeted Stories for Sales, With Erin McKnight
How do you boost your take rates and cut churn after you've built broadband? OEC Fiber’s Erin McKnight shares her storytelling tactics, including a three-tiered marketing approach by zone and her subscriber stories series. Tune in for fresh ideas!
It's difficult to have happy customers if you have unhappy staff. Dr. Trish Holliday and Brent Baker of NES talk about the connection between the two and how to improve both.
We’re gearing up to celebrate the United Nations’ International Year of Cooperatives in 2025, so we’ve invited co-op cheerleader Adam Schwartz onto the podcast to help Utility Pioneers brainstorm how to tell our co-op stories in fresh, engaging ways.
Mountain Rural Telephone wanted to educate members about Wi-Fi, broadband and the capabilities they provide. So working with local businesses, they built a campaign around World Wi-Fi Day in June.
Are you an Explorer, Creator or Servant? Use Brand Archetypes to Strengthen Campaign Strategies, With Sarah Lancaster
Dig into the psychology of marketing with Pioneer’s Sarah Lancaster to learn how using archetypes can help your marketing create more meaningful connections with your target audiences.
EWEB is one year into trying out Nextdoor as a communication tool, and they are seeing good results due to the platform’s focus on geographic filters.