The StoryConnect Podcast
StoryConnect features interviews with marketers, communicators, CEOs and other leaders at cooperative and independent broadband companies, electric cooperatives and municipal power providers. The goal of the podcast is to help listeners discover ideas to shape their stories and connect with their customers. It is produced by Pioneer Utility Resources.
Show episodes
How do you get consumers invested in focus groups? Rebrand them as influencers! Anna Politano shares how people are reacting to Oklahoma’s statewide Co-op Influencers Program.
David Naylor co-authored a book about Rayburn Electric Cooperative with a focus on how the cooperative realigned its core values to push for innovation throughout the organization. The book is available on Amazon, https://a.co/d/dYuErZ0.
Debra Weller says stories can not only help you connect with your audience, but can also help them remember what you have to say. Weller, who will be speaking at Pioneer's StoryConnect 2025 in St. Augustine, Florida, also provides tips for overcoming nerves and delivering your message.
In Kansas, one utility is handing out branded cash to use at local businesses during festivals. Hear Erma Ratliff share the idea behind Kanokla Cash to see if the idea could help you cash in on community growth, too!
Seeking to engage younger members, Kankakee Valley REMC launched a Junior Board program to introduce high school students in the co-op's operations.
Business customers need reliability, flexibility and simple billing. Delivering and communicating about those value adds can lead to long-lasting customer relationships.