The StoryConnect Podcast
StoryConnect features interviews with marketers, communicators, CEOs and other leaders at cooperative and independent broadband companies, electric cooperatives and municipal power providers. The goal of the podcast is to help listeners discover ideas to shape their stories and connect with their customers. It is produced by Pioneer Utility Resources.
Show episodes
Frontline Storytellers: How to Train Your Team on Subscriber Experience, With Scott Paul
Is your consumer service team built to care? Scott Paul, of Beacon Broadband, shares how he uses team building and mentoring to turn his frontline team into storytelling specialists!
Team ThunderForce: How a Dino-Riding Hero Turns Humor Into Sales, With Gene McCoy and Patrick Wood
Incorporating humor into broadband marketing has skyrocketed sales at Co-Mo Communications over the past several years. How did dino-riding Chip Thunder go from a short-lived advertisement to a beloved character among subscribers? Listen to the story on this podcast episode! Find Chip Thunder videos on YouTube.
Football and WiFi: How One Utility Connects with Fans (and Subscribers) on Friday Nights, With Brenda Overton
Every Friday night, stadium lights flash on and fans in purple or red file in. Before the crowd roars for touchdowns, they pull out their phones to connect to free Wi-Fi from the co-op. Pea River Co-op's Brenda Overton shares how this tradition kicked off and why it might score for you, too.
The era of selling broadband based on speed alone is over. At Calix ConneXions 2024, industry leaders focused on subscriber experience and community connection to drive rural broadband success. From outdoor Wi-Fi innovations to strategic planning shifts, here’s what’s next for rural broadband providers.
Clark Public Utilities has been surveying its customers since the 1960s. How have the valuable insights gleaned from surveys helped the utility successfully serve its community? Customer Experience Manager Cameron Daline tells us on this podcast episode.
Hear how Power Eastern Oregon—an economic development summit bringing together regional legislators, nationally known speakers and rural Oregon's business community—has become a way for Oregon Trail Electric Cooperative to strengthen its community's story.