skucast

Updated: 26 Jun 2025 • 371 episodes
www.commonsku.com

Welcome to skucast, the #1 podcast for entrepreneurs in the print and promotional products industries. skucast shines a light on our industries' best work, features maverick personalities, and discusses what’s really involved in running a modern print or promotional products business. skucast is the official podcast of commonsku.

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What if the next $100 million distributor only needs 10 employees? Leo Friedman, CEO of iPromo, believes this bold prediction is already becoming reality. Since 1999, Leo has built iPromo from startup to industry powerhouse: 75 employees, 55,000+ customers, and 500+ on-demand products that solve the MOQ problem everyon

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What does the promo industry look like from the inside out? I mean, all the way to the source, from manufacturing in Asia to the delivered product to clients. Well, in today’s show, we’re getting a peek behind the scenes as we take a promo tour through Asia with Dave Shultz, commonsku’s VP of Supplier Partnerships, and

34 min
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Can you hit a 30% growth target YTD and still make a major contribution to your community? Apparently, you can. In this episode, we talk with Nevin Bansal. Nevin is the Founder and CEO of Outreach Promos, a Columbus-based company providing online brandstores, branded merch, and design solutions. Nevin is also the found

26 min
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Britney Godsey is the dynamic CRO at Gold Bond, we chat about tariffs, the "China plus one" strategy some suppliers employ, the recent implementation of commonsku ePOs for streamlined order processing, and tech advancements like the Brand Lab AI podcast and chatbot, alongside a focus on team growth, plus their strategi

28 min
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Tom Havens, a creative powerhouse and the visionary founder of Havens Consulting, possesses a remarkable sales background and deep roots in creative and design for the promo industry. His leadership propelled Catalyst Marketing to $25 MM before its acquisition by HALO in 2017. Driven by his passion for innovation, Tom

32 min
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Episode 338: A Branded Product Agency Philosophy with Francis Pierrel, LR Paris by commonsku

21 min
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