skucast

Updated: 08 Aug 2025 • 374 episodes
www.commonsku.com

Welcome to skucast, the #1 podcast for entrepreneurs in the print and promotional products industries. skucast shines a light on our industries' best work, features maverick personalities, and discusses what’s really involved in running a modern print or promotional products business. skucast is the official podcast of commonsku.

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Storm Creek tracks carbon emissions down to zippers, earned B Corp status & went Connected+ on commonsku. Learn how sustainability data wins deals in 2025.

36 min
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What if the secret to growth isn't sending more emails, but sending fewer? Dean Caravelis, founder of Blezoo and author of "The Experience in a Box Playbook," explains why precision beats volume in promotional products. We dive into why campaign complexity kills memorability, the physical renaissance happening as digit

24 min
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24:17
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Joel Freet's team ships orders in 6 minutes flat. The Cutter & Buck CEO reveals how robots, AI, and smart automation transformed their fulfillment operations.

26 min
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26:03
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What if the next $100 million distributor only needs 10 employees? Leo Friedman, CEO of iPromo, believes this bold prediction is already becoming reality. Since 1999, Leo has built iPromo from startup to industry powerhouse: 75 employees, 55,000+ customers, and 500+ on-demand products that solve the MOQ problem everyon

24 min
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24:26
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What does the promo industry look like from the inside out? I mean, all the way to the source, from manufacturing in Asia to the delivered product to clients. Well, in today’s show, we’re getting a peek behind the scenes as we take a promo tour through Asia with Dave Shultz, commonsku’s VP of Supplier Partnerships, and

34 min
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Can you hit a 30% growth target YTD and still make a major contribution to your community? Apparently, you can. In this episode, we talk with Nevin Bansal. Nevin is the Founder and CEO of Outreach Promos, a Columbus-based company providing online brandstores, branded merch, and design solutions. Nevin is also the found

26 min
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