skucast

Updated: 26 Sep 2025 • 377 episodes
www.commonsku.com

Welcome to skucast, the #1 podcast for entrepreneurs in the print and promotional products industries. skucast shines a light on our industries' best work, features maverick personalities, and discusses what’s really involved in running a modern print or promotional products business. skucast is the official podcast of commonsku.

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skucamp 2025's most powerful moments in one episode. Industry CEOs share real numbers, real failures, and what's disrupting promotional products now.

16 min
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16:08
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Live at skucamp 2025: Catherine Graham leads a supplier CEO panel with S&S, HIT, and Koozie leaders on M&A, AI-powered ops, POD’s rise, and tariff turbulence.

48 min
00:00
48:23
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PPAI's new CEO Drew Holmgreen reframes promo as a marketing channel, not tchotchkes. Learn his agency-driven vision, $1T+ economic impact study & how AI wins deals in 2025.

22 min
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22:02
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Storm Creek tracks carbon emissions down to zippers, earned B Corp status & went Connected+ on commonsku. Learn how sustainability data wins deals in 2025.

36 min
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36:20
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What if the secret to growth isn't sending more emails, but sending fewer? Dean Caravelis, founder of Blezoo and author of "The Experience in a Box Playbook," explains why precision beats volume in promotional products. We dive into why campaign complexity kills memorability, the physical renaissance happening as digit

24 min
00:00
24:17
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Joel Freet's team ships orders in 6 minutes flat. The Cutter & Buck CEO reveals how robots, AI, and smart automation transformed their fulfillment operations.

26 min
00:00
26:03
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