Respect The Process
One-on-one chats with commercial directors, advertising agency creatives, actors, editors, producers, crew and more. Filmmaker Jordan Brady has directed of over 1300 spots , 4 feature films, 3 full-length documentaries and one Netflix special. The show is edited by Jake Brady. Jordan is Founder of Commercial Directing Film School and owner of True Gentleman Industries, aka True Gent, a commercial production company in Los Angeles. Respect The Process, since 2013.
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The secret sauce is humans in front of an behind the camera. AI filmmaking can do it all, but I don't think it cuts it alone, just yet. Just me walking you through my "AI Sandwich" technique—a creative approach I believe will empower filmmakers and stretch budgets without sacrficing craft or human connection. Not sayin
Director Matt Macedo, the OG of this emerging vertical feature format, breaks it down for us. These aren't just quick clips—we're talking full 80 plus page scripts shot in five to ten days, distributed in bite-sized, addictive chunks. Matt's navigating this whole new world of cinema, where platforms like Reel Short are
Lucinda, a badass 8th generation Missouri farmer, takes on the meat industry and proves ethical farming isn't just possible, it's profitable. Watch "Trust The System" my short documentary (under 19 minutes) on YouTube... I know you'll love it. Thanks! FILMMAKER RETREAT JOSHUA TREE '25 Thursday, September 25th – Sunday,
Director Bryan Buckley, a two-time Oscar-nominated writer/director, has earned the nickname “King of the Super Bowl” from The New York Times for directing 71 Super Bowl commercials since 2000. A co-founder of Hungry Man, Buckley’s work has been recognized with over 60 Cannes Lions (including two Grand Prix wins), multi
Monday, May 19th at 10am Pacific, I'm giving a live workshop on the Filmmakers Academy platform. "Directing Actors: From Casting to Final Cut." I love working with actors, and I believe their performances are what truly sell a commercial. I'll be covering everything from initial conversations with casting directors to
How to Survive the Commercial Production Revolution with CMS Production President Tony Low.
I sit down with Tony Low, Owner and President of CMS Productions, to dive deep into the current state of commercial production. Tony reveals how union compliance really works and why major brands are suddenly creating their own studios. He breaks down the "flip" phenomenon on set and explains why Los Angeles is losing