Reframed by Mustard
Reframed is a conversational podcast in which we challenge the current thinking on building ventures, initiatives and brands. We are Mustard, a venture agency on a mission to show the potential of narratives to found ventures and scale brands. We are working to show this potential over the next decade, by using narratives to co-found the first global brands to come out of Africa. bymustard.com; @onlybymustard
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Ep.043 - REVISTED | On second thought, is our purpose and work about more than just Africa?
Our mission and messaging at Mustard has always been centred on Africa. Since our founding we have been striving to create brands that stem from the continent, with the intent of changing its perceptions. But is this action bigger than the strong views and beliefs we hold about narratives? We believe that the most po
Statistically and practically speaking, entrepreneurship is all about failure. The vast majority of startups fail in a relatively short space of time, and even those that last only do so by successfully moving from one failure to the next. If this is true, why do we tend to hold startup failures in a negative light?
Even as we have expressed an increasing desire for “authentic” as opposed to authoritative brands in the 21st century, our generally accepted model for building businesses has remained stuck in the past. Most of us are still asking exactly what authenticity means in this context, and how a founder can bake it in from t
The old saying goes that “beauty is in the eye of the beholder”, but is this entirely true? When it comes to the area of design, can the word “objective” ever be used appropriately? In the realm of logo design, is there a standard to which all should aim to reach? And, are there principles and analogies from mathematic
Ep.039 - REVISITED! Brands in Nigeria, brands in Africa, does the reality match the rhetoric?
This week we revisit one of our most downloaded episodes, to re-assess the relevance of its takes on brands, in light of our recent conversations about African VC. In this episode we spoke to Nigerian designer and brand influencer Mr. Funsho, to discuss his philosophy of branding, and how its value is perceived today b
The African VC space - like almost all others around the world - will see a general decline in 2023, due to monetary policy changes. But did the industry have solid fundamentals to begin with prior to the effects of these changes? Does the overwhelming presence of multilateral organisations and development finance inst