
New Books in Economic and Business History
Interviews with scholars of the economic and business history about their new books
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Gennifer Weisenfeld, "The Fine Art of Persuasion: Corporate Advertising Design, Nation, and Empire in Modern Japan" (Duke UP, 2025)
Commercial art is more than just mass-produced publicity; it constructs social and political ideologies that impact the public’s everyday life. In The Fine Art of Persuasion: Corporate Advertising Design, Nation, and Empire in Modern Japan (Duke University Press, 2025), Gennifer Weisenfeld examines the evolution of Jap

John Horn, "Inside the Competitor's Mindset: How to Predict Their Next Move and Position Yourself for Success" (MIT Press, 2023)
Inside the Competitor's Mindset: How to Predict Their Next Move and Position Yourself for Success (MIT Press, 2023) offers a roadmap to help leaders predict, understand, and react to their competitors’ moves. It is a valuable tool to help companies stay ahead of their competitors when the competition is intensifying. T

Xing Hang, "The Port: Hà Tiên and the Mo Clan in Early Modern Asia" (Cambridge UP, 2024)
The Port (present-day Hà Tiên), situated in the Mekong River Delta and Gulf of Siam littoral, was founded and governed by the Chinese creole Mo clan during the eighteenth century and prospered as a free-trade emporium in maritime East Asia. Mo Jiu and his son, Mo Tianci, maintained an independent polity through ambiguo

Julia McClure, "Empire of Poverty: The Moral-Political Economy of the Spanish Empire" (Oxford UP, 2025)
Empire of Poverty: The Moral-Political Economy of the Spanish Empire (Oxford University Press, 2024) by Dr. Julia McClure examines how changing concepts of poverty in the long-sixteenth century helped shape the deep structures of states and empires and the contours of imperial inequalities. While poverty is often under

Charles Hecker, "Zero Sum: The Arc of International Business in Russia" (Oxford UP, 2025)
Today I interviewed Charles Hecker about Zero Sum. The Arc of International Business in Russia (Oxford UP, 2025). Hecker, a journalist and business consultant, speaks with dozens of Western business executives, bankers, and financiers who reaped immense profits for themselves and their companies in the Russian market,

Chris Aslan, "Unravelling the Silk Road: Travels and Textiles in Central Asia" (Icon Books, 2024)
The Silk Road may be the most famous trade network in history. But the flow of silk from China to the Middle East and Europe isn’t the only textile trade that’s made its mark on Central Asia, the subject of Chris Aslan’s latest book Unravelling the Silk Road: Travels and Textiles in Central Asia (Icon Books, 2024), re