Membership Geeks Podcast with Mike Morrison

In this episode, I dive into one of the toughest aspects of running a membership business: spotting the signs that someone is about to leave your membership. I discuss the clear and subtle warning signals you need to watch for and share practical strategies you can use to proactively re-engage at-risk members before it

In this episode, I give you a transparent, behind-the-scenes look at a major strategic shift at Membership Academy: why I decided to discontinue our lowest-priced membership tier. I dive deep into the challenges, member feedback, and business data that informed this big decision. I share the lessons learned, the impact

In this episode, I dive into three crucial things I want every membership owner to know about AI. Drawing on insights from a recent Membership Academy roundtable, I break down some common misconceptions about how AI tools like ChatGPT actually work, the real impact they’re having on memberships, and how to adapt your a

In this episode, I dive into the five best investments I’ve made for my membership business—investments that made a significant impact and helped the business to grow sustainably. I reflect on where I chose to put my time, money, and attention, and why those decisions moved the needle more than anything else. You’ll he

In this episode, I come clean about a big lie I’ve been telling for years: that there’s no secret formula to membership business success. I reveal that, while there’s no easy button or magic tactic, there actually are two “magic bullets” behind thriving membership sites—but they’re not as flashy as you might hope. Join

In this episode, I take you behind the scenes as I share how we’ve pivoted and refined Membership Academy in response to major industry shifts and the evolution of our member community. I talk about why we decided to make our flagship Membership Roadmap course completely free, the thought process behind streamlining ou