Life Insurance Academy Podcast

Updated: 30 Apr 2025 • 274 episodes
liapodcast.org

Are you new to the life insurance sales industry?...or have you been struggling to find your footing and develop real sales growth and profitability in your career? Perhaps you are an independent agent who’s gotten some traction but are hitting some roadblocks and now you are ready to take your business to the next level. The LIA Podcast is a life insurance sales show brought to you by some good guys who are really great at what they do. Not only is their focus is on agent development, sales training, performance and success, they also place an extremely high value on client care and always doing the right thing. The Life Insurance Academy podcast takes you out of the classroom and into the conversations of these top producing agents and their guests. The LIA show is a listening experience that is a complement to the on-demand e-learning training resource of LifeInsuranceAcademy.org. The Life Insurance Academy was designed by agents for agents to help address the most common issues and challenges faced by life agents. LifeInsuranceAcademy.org Life insurance academy is an online educational platform for selling final expense, term, IULs, whole life and mortgage protection insurance. It’s designed for beginners in the life insurance industry who may not have any sales experience and for the veteran who simply needs to improve their game. While navigating through the life insurance academy you’ll find podcasts, videos and downloadable content and supporting sales materials to help you increase your sales and manage your book of business. Inside you will learn about prospecting, leads, how to approach your clients, proven sales processes and presentations, closing techniques, client care and much more.

Show episodes

In this Life Insurance Academy Podcast, Roger and Zach dive into the Three C’s that can transform your closing ratio: Clarity, Confidence, and Connection. If you've ever wondered how top agents close more sales with less effort — and why some struggle even after making contact — this episode is for you. Learn how to si

47 min
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In this episode of the Life Insurance Academy Podcast, Zach and Chris break down 10 actionable tips that will immediately help you level up your life insurance sales game—whether you're working in final expense, mortgage protection, or another niche. Here’s what you’ll walk away with: ✔️ The must-know product knowledge

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In this episode, Zach and Chris break down one of the most critical yet overlooked factors in telesales success: sales structure. Whether you're new to the industry or a seasoned agent struggling to stay consistent, this conversation will give you a crystal-clear path to better results. 🔥 You'll learn: Why belief is t

30 min
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In this episode, Roger and Chris break down the three key components that will transform your sales business: People, Process, and Product. Drawing inspiration from Marcus Lemonis (The Profit) and Gordon Ramsay (Kitchen Nightmares), they explain how successful agents build their business by focusing on: ✅ Knowing your

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In this episode, Zach and Chris dive deep into The Real Cost of Success as a life insurance agent — from monetary investments to time, effort, emotional intelligence, and risk. Whether you're just getting started or have been in the game for years, this episode will give you a real, unfiltered look at what it takes to

38 min
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In today’s episode, we’re diving deep into the psychology behind what agents often call a “sales pitch.” 💭 Is it really a pitch… or is it something more? We unpack the layers of communication, emotion, and decision-making that drive buying behavior — and why your approach matters more than your script. Whether you’re

39 min
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