Let's Talk About Brand

I started the season back in September with a solo episode⏤and I realized I didn't really give you as much of the goods as I really should have. I did tell my professional story, I went through all of that history, and I even answered my own “searching” personal branding questions about my “why.”  What I didn't do is r

The word “empowerment” comes up a lot in this interview with online business-building coach Teresa Heath-Wareing! Teresa is all about empowering people, including herself, to live the lives they want to lead via building their online businesses. I've known Teresa for a long time, and her messaging has been remarkably c

You know I love having a chance to speak with non-marketers! (Then again, is there truly such a thing in the world of personal branding?) Ophira Edut has held many titles: teenage streetwear creator, artist, writer, graphic designer, web developer, magazine editor, feminist anthologist, author, and globally-acclaimed a

Fab Giovanetti bounds onto any stage she’s invited to “excited and excitable as a Labrador every single day”⏤and it’s highly contagious! On this episode we discuss how Fab transitioned from hiding behind a community she’d built for health and wellness professionals (and being one herself!), to stepping into more of a g

When people in the know hear the word “community,” they think of Christina Garnett. But Christina didn't always start out specifically working in community; her turning point in her personal branding journey was a specific tweet in December 2020: "If you have less than a 1,000 followers and work in marketing in some ca

I first met today's guest, Jess Zafarris, as a journalist in the marketing and advertising space (she was an editor for Adweek and is now editor at large at Ragan Communications and PR Daily).  But what we're really talking about today is Jess's other career–and other personal brand–as an etymologist and etymology auth