Ladies Who Launch

It was The Tortured Poets Department release day so Alyssa and Dakota got sidetracked into the Taylor Swift rabbit hole. No one can argue she is a marketing genius so two marketers discussing her excellence in that area is no surprise.  What is interesting is that Taylor has notoriously had a rough go on the relationsh

We all have been in those situations of having to pull off a major event, campaign or project. Going over and above is a normal part of business life, but when it becomes a regular occurrence, it is exhausting and inefficient.  Ensuring client success should not come at the expense of your physical and mental health. A

With the recent news of Jay Shetty’s background being fabricated, it’s clear we don’t do enough vetting of wellness and self-help creators. Well, actually we don’t do well with vetting any influencers.  We know influencer marketing is a billion-dollar industry but what do we really know about who is selling us products

Every person has values and views on the world and society. You don’t need to hide those values when running a business, you can lean into those values to attract clients and customers to benefit your business.  Join Alyssa and Dakota as they talk about analysing when it’s time to walk away from some clients and how to

The one where we talk about our periods 😂 But seriously, why not make your cycle work for you, rather than against you?  In this episode of the cast, Alyssa and Dakota dive deep into the recesses of the female reproductive system and we talk about using your flow for powers of good rather than (enter expletive to desc

With the recent news of mass layoffs and radio station sell-offs at Bell Media, it is clear the traditional media landscape is cratering at a rapid pace. Without being able to pitch to media for interviews or campaign coverage, how do businesses attain that ever-elusive earned media? Dakota and Alyssa provide their ins