Experiment Nation: The Podcast

Data-backed web design refers to the approach of utilizing empirical evidence and user insights to inform the design and optimization of websites. By analyzing data such as user behavior, click-through rates, conversion rates, and heatmaps, designers can make informed decisions about layout, navigation, content placeme

In this insightful video, Ishan Goel, transitioning from a software engineer to a researcher, delves into crucial CRO statistical concepts. He sheds light on statistical significance in experimentation, explores A/B testing intricacies, emphasizes the efficiency of sequential testing, and discusses challenges in stoppi

In this episode, Mike Green discusses the use of diary studies in UX research, particularly in the context of public sector user research. Mike Green, a freelance user research lead based in the UK, shares his experiences using Google Forms, structuring incentives, and addressing challenges in recruitment for diary stu

Learn from André Morys, CEO of KonversionsKRAFT, on gaining crucial stakeholder buy-in for experiments. André highlights the challenges faced by optimizers and advocates for understanding team dynamics through stakeholder mapping. He emphasizes approaching stakeholders, using empathy to build relationships, and overc

Will Laurenson shares his journey from startup to becoming a CRO (Conversion Rate Optimization) expert. Will discusses the significance of usability, anxiety, and motivation in CRO, drawing from his extensive experience in running tests and optimizing various businesses. Will's approach to CRO involves deep insights in

You need to invest in ad optimization. Effective performance marketing / advertising optimization relies on continuous experimentation, data-driven decision-making, audience insight, and refined targeting. It's not just about numbers; creativity, a deep understanding of advertising channels, and ethical targeting are c