Digging Into the Pet Industry™
Welcome to Digging Into the Pet Industry™ Podcast helping you navigate and learn about the $150+ Billion Dollar Pet Industry! Brought to you by American Pet Professionals® (APP) – the only organization that caters to all pet professionals – helping pet entrepreneurs unite and grow their businesses since 2009. This is the podcast where we dig in with Pet Entrepreneurs every week to know what works for their pet businesses and what can work for your business too. Tune in to hear ideas, know-how, simple step-by-step strategies, and even some thought-provoking marketing concepts that you can apply to your own business. Prepare to be inspired and take action to grow your pet business! Hosted by Nancy Hassel, the founder and President of American Pet Professionals® who has over 20 years in the industry and even more in media! Nancy has been speaking and educating pet professionals at industry events since 2008.
Show episodes
#70: Bringing Chic, Stylish & Eco-Friendly Pet Travel Products to Market With Ann Greenberg of A Pet with Paws
How do you bring a comfortable pet travel carrier to market that not only has the feel of a designer handbag but is also environmentally sustainable? In this episode, Ann Greenberg of A Pet with Paws joins us to tell the story of how she brought her stylish pet carriers to market and how she was closely involved in th
Planning a pet-friendly event for your city or local area? In this episode, Dawn Vandaveer of Pet Friendly Fun shares with us her tips on what to plan for when hosting a pet-friendly event- including the unexpected! She also shares tips on how businesses in the hospitality field can become more inviting and welcoming t
In this episode, Debbie Carole joins us to discuss what she does as an animal communicator, healer, and best-selling author of "Be Your Pet’s Champion." Debbie discusses how she helps pet parents foster a deeper and more meaningful connection with their furry beloveds and how problem-solving skills from her background
As a professional pet photographer with over seven years of experience, how does Laura help pet parents prepare for the best photoshoot ever? In this episode, Laura Paesano of Laura Pea Photography joins us to talk about how she expanded her photography business into the pet world. Listen in to learn things like what N
#66: How to Have a Successful Pet Sitting Business With Robyn Elman of In Home Pet Services
What are the key ingredients to starting and expanding a successful pet sitting business? In this episode, Robyn Elman of In Home Pet Services joins us to discuss how she was able to expand her pet sitting business into franchises and the things she has implemented over the years to set In Home Pet Services apart from
#65: Digital Marketing for Pet Businesses With Matt Aldrich of Pet Engine Marketing
What is the key to successful digital marketing for pet businesses? Matt Aldrich of Pet Engine Marketing shares how he"s helped his pet retail clients reach six-figure months with the digital marketing services that he offers! Matt also shares some solid tips for pet retailers and entrepreneurs alike. Connect with Matt