
Cubicle to CEO
We ask founders the business questions you can't Google. Cubicle to CEO® brings you weekly "behind the business" case-study interviews with leading entrepreneurs and CEOs who share a specific growth strategy they've successfully tested, how they implemented it, and what the results (and revenue) were. Host Ellen Yin also shares transparent insights about her own journey bootstrapping a media company from a $300 freelance project into millions in revenue.
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Bonus #70: How to Lead Across Different Personality Types and Generations with Dr. Kristine Medyanik
When 85% of leaders don’t have the tools to develop their teams, the cost of that gap shows up in more than just morale—disengagement costs U.S. companies an estimated $550 billion per year. Enter Dr. Kristine Medyanik of Shattered Glass Leadership. Known for designing leadership experiences that spark real growth, Dr.

305. From 1 Client to 200+ Weekly 1:1 Students: Scaling Beyond a Solo Service Provider To A Multi-Coach Studio
She started with one client from Craigslist and grew it into a multi-coach vocal studio now serving over 200 clients a week. In today’s case study, vocal coach and bestselling author Jessica Doyle-Mekkes breaks down how she scaled her studio using community outreach, strategic follow-ups, and a waitlist-first hiring st

304. How To Find Dream Clients In Non-Business Spaces ($40K From Casual Conversations)
Most people think the best clients come from vetted business networks. But in today’s case study, you’ll hear how this founder quietly generated $40,000 in additional annual revenue from casual conversations inside non-business spaces. Flo Esho, CEO of virtual executive assistant agency The Easy Flow Life, landed one h

Bonus #69: Uncommon Ways to Use AI In Your Business (And Why Women Have an Unfair Advantage with AI)
AI isn’t limited to content generation, it’s your A-player you haven’t called off the team bench—yet. Anne Murphy’s AI-first company generated an extra $100K in revenue in just one year — without growing her team or burning out. With just three full-time employees and a few contractors, they operate at the pace and out

303. Inside the Free Summit with an 83% Opt-In Rate and $77K in Back-End Sales (Plus 2025 Strategy Updates)
What does it take to host a summit where your registration page converts at 83% and drives $63,000 in back-end course sales and $77,000 in total revenue? In today’s case study, Summit in a Box® founder Krista Miller breaks down the behind-the-scenes of her 2020 virtual summit that attracted 1,250 attendees and led to h
Nobody wishes for it, but it’s a reality for many... What happens to your business when your marriage ends? Financial advisor, Alicia Martinez, is pulling back the curtain on one of the most overlooked risks to your business: divorce. With a client retention rate that rivals the best in the industry, she’s known for tu