Cubicle to CEO

Updated: 10 Sep 2025 • 397 episodes
www.spreaker.com/show/cubicle-to-ceo

We ask founders the business questions you can't Google. Cubicle to CEO® brings you weekly "behind the business" case-study interviews with leading entrepreneurs and CEOs who share a specific growth strategy they've successfully tested, how they implemented it, and what the results (and revenue) were. Host Ellen Yin also shares transparent insights about her own journey bootstrapping a media company from a $300 freelance project into millions in revenue.

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Entrepreneurship is hard on the body — long hours, skipped meals, constant stress. But what if improving your health didn’t have to mean overhauling your entire routine? Functional Medicine Nutritionist Ali Virtue, founder of Parkside Nutrition, helps entrepreneurs create realistic, balanced plans that actually stick.

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In this data-rich case study, we examine how marketing coach Michelle Vroom sold out a brand new program in 30 days with a 90% close rate. Michelle’s tested strategy that powered this $50K launch? Hosting a private “Sold Out Party” for her warmest leads (existing clients in her program), where repeat clients claimed ha

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Today’s case study is one of the most creative launch strategies we’ve covered this year. Brittany Roberts sold out a new VIP group program and generated $17,500 in revenue in 72 hours through Instagram’s Close Friends feature. Here’s how it worked: over 250 people opted into a three-day private training series by requ

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When operations break down, growth stalls — and for most companies, the warning signs creep in long before anyone notices. Tammara Carr, founder of Audacity Management, has seen it all: from Fortune 50 boardrooms to fast-moving SaaS startups. With a Master’s in Project Management, top-tier Agile and Six Sigma certifica

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In less than six months, Michelle “Mace” Curran went from being a $20K speaker to commanding $30K per keynote—while scaling her speaking business to over 20 high-level engagements a year and crossing six figures in revenue. In today’s case study, Michelle briefs us on how she applied the tactical frameworks from her ca

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After leaving her corporate career to start a coaching and consulting business, Brianca Johnson Kirkman wanted a lean, high-impact growth strategy that could generate trust — and clients — fast. In her first six months, she crossed six figures in revenue without a team, paid ads, or social posting, thanks to her self-c

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