B2B strategy to amplify your expertise.
With NC Tripping, Christina Riley and her husband Carl Hedinger make a living - and provide for their two kids - through influencer marketing. Today, Christina answers some of the tough questions like "How do brands quantify ROI?" and "How do you even start a brand relationship?", and she unveils some of her secrets to
Marketing Your Startup When Every Dollar Matters, with Jenn Summe
As a startup investor at Primordial, Jenn Summe is the queen of getting coffee with founders. And in many of those conversations, the question she gets asked is, "How can I market my startup when every dollar (and every minute) is critical?" Let's find out! Today's episode is hosted by Cee Cee Huffman, and filmed at th
Video Content and Strategy: What Does Success Look Like?
In a digital world flooded with videos, how can any business or personal brand get noticed? Today we're joined by Aaron Lympany, founder of Rhymes Video, who shares his insight into creating the perfect balance between creativity and strategy, how to tell compelling stories through videos, and understanding the ever-ch
How French/West/Vaughan Became the World's Fastest Growing PR Firm
Are you ready for some next-level storytelling from French/West/Vaughan CEO Rick French? Buckle up! How about the time TSA wouldn't let him through with the original cowbell from "Don't Fear the Reaper"? Or when he had Dwayne "The Rock" Johnson ready to play the lead in a movie he was producing, only to bail at the las
Enterprise Podcasting, with Red Hat's Kim Huang
As the Senior Writer and Producer of Red Hat podcasts, Kim Huang's team has produced some of the most iconic podcasts for enterprise organizations. At that level, there's a lot of pressure to be excellent, there are many stakeholders, and there's even company politics to navigate. So how does she do it? And how can any
Unreasonable Hospitality in ANY Industry, with Dustin Prescott
In the book Unreasonable Hospitality: The Remarkable Power of Giving People More Than They Expect, Will Guidara shares the story of how Eleven Madison Park leveraged legendary experiences to become recognized as one of the best restaurants in the world. Today, Dustin Prescott and Jason Gillikin discuss how ANY industry