Earfluence: Amplify Your Expertise with Podcasting

Abha Bowers has a lot going on. As the CEO of Walk West, a fitness and nutrition coach, and mom to two young kids, she was feeling the pressure of doing all the things. So she made a choice - it was time to step down from Walk West. She scheduled a meeting with Chairman Donald Thompson and handed him her resignation le

Nichole Lowe was happy enough at her corporate job, but then a life-threatening event happened where she decided it was time to reprioritize.  She realized life was short, and she wanted more.  Long before the coaching boom, she became a nutrition coach, and absolutely loved it.  But with coaching, she discovered a hug

5 years ago, Donald Thompson invested in our company Earfluence because he saw an untapped opportunity to leverage podcasting to amplify your expertise.  But this isn't about the growth of the business Earfluence - this is about the rise of "Earfluence" as a concept.   Through his work as an executive coach, his leader

As a psychotherapist turned entrepreneur coach, Kelly Ruta has seen what holds her clients back in growing their businesses. Oftentimes, that's their Money Mindset. Today on the show, Kelly talks about:How to price your servicesThe importance of understanding your own worthExternal judgments and doubts that influence p

How do you think of conferences as part of your overall marketing strategy?  As an agency, we have so many options for marketing - paid ads, social media, podcasting, and yes, conferences.  But where should we be spending our time and resources? Earlier this year, we had the opportunity to sponsor the PrideLife Expo fr

Whether we like it or not, we're all in business development, aka sales. But unfortunately, that word - "sales" - might make you cringe because you think of the used car salesman, or scenes from the movie Boiler Room, or all those dang calls you get from numbers that should have been flagged as "Scam Likely"! But sales