A People's Guide to Publishing

Updated: 31 Jul 2025 • 189 episodes
www.podomatic.com/podcasts/joe-microcosm

Joe Biel is the founder and CEO of Microcosm, a 25-year-old midlist publishing and distribution company that has sold millions of books. Elly Blue is the editorial and marketing director at Microcosm. Joe is also the author of A People’s Guide to Publishing, which distills what they’ve learned over the past 25 years in 416 pages. Together, they distill this knowledge for other publishers and people who simply want to understand the publishing industry. ************ Thank you for watching the People's Guide to Publishing vlogcast! Get the book: https://microcosmpublishing.com/catal... Get the workbook: https://microcosmpublishing.com/catal... More from Microcosm: http://microcosmpublishing.com More by Joe Biel: http://joebiel.net More by Elly Blue: http://takingthelane.com Subscribe to our monthly email newsletter: https://confirmsubscription.com/h/r/0... Find us on social media Facebook: http://facebook.com/microcosmpublishing Twitter: http://twitter.com/microcosmmm Instagram: http://instagram.com/microcosm_pub ************

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Is Costco cutting books a big deal, or will it be a great chance for readers to go back to their local indies? What does it mean for publishers?  Jane Friedman of The Hot Sheet is back this week to talk with Joe about bulk buying, waste, returns, and Costco's target book customer. ************ Thank you for watching th

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We've been talking trade shows the last few weeks, from how they benefit booksellers to what publishers need to make them work. We continue the conversation this week with some more folks from the PNBA show talk about how they can improve for booksellers and bookselling. ************ Thank you for catching the People's

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After last week's episode, where booksellers and publishers evaluate the effectiveness of trade shows, this week Elly and Joe give their own analysis! ************ Thank you for watching the People's Guide to Publishing vlogcast!  We post new episodes every Thursday about publishing, authors, and the book industry. You

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For booksellers, the regional trade shows are a beloved time for community, connection, and learning about the latest reads from their favorite publishers. Are they as effective for publishers? Joe and Elly had a chance to chat with other publishers and booksellers at the Pacific Northwest Booksellers Association Fall

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So you've got your company. You've got your book. You've got an idea. But how do you get it out into the world? Releasing the first book as a press can be a lot like making the first pancake—you learn a lot in the process. There are a lot of traps and pitfalls presses can fall into, and Jane Friedman of the Hot Sheet i

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We tried a new thing! Marketing Manager Abby (hi) recently did a presentation for some of our store and library customers, featuring some of our new titles, old favorites, and insights on what The People are buying these days. Elly also joined us for a few minutes to run through our fun new buying portal for stores. It

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